Components of Advocacy in Marketing
Advocacy in marketing comprises brand advocacy, customer advocacy, and employee advocacy, where advocates spread positive word-of-mouth to enhance brand reputation and build trust. This component focuses on utilizing advocates such as employees, customers, and industry influencers to amplify brand messaging and drive engagement.
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Presentation Transcript
WHAT ARE THE DIFFERENT COMPONENTS OF ADVOCACY?
The advocates spread positive word-of-mouth recommendation about your company brand and performance. Some of the most popular components of advocacy are: www.socxo.com
BRAND ADVOCACY The main tenet of brand advocacy is to create your brand and build its reputation and extend its reach. Through positive word-of-mouth marketing, brand advocates spread good news about your business and products. This component of advocacy doesn t focus so much on the sale of products and services as it does on building the company s image and reputation, which in turn influences purchase. Brand advocates could be your employees, your customers or key industry influencers. www.socxo.com
CUSTOMER ADVOCACY Edelman s trust barometer indicates that buyers, customers, and consumers would rather trust each other than trust information or sales talk from employees. Customer advocacy capitalizes on this and gets customers to become advocates for your company and share positive messages about the company. For this, companies need to demonstrate commitment to customers, which is naturally closely linked with customer service. www.socxo.com
EMPLOYEE ADVOCACY This is a component of advocacy that actively engages employees to generate exposure for the company using their personal online assets. These assets, which are primarily social media platforms, can also extend to email, chat, forums, and discussion boards. www.socxo.com
SOCXO, the all in one advocacy marketing platform can transform your employees, customers and partners as trusted brand advocates. www.socxo.com
CONTACT US Reach out to SOCXO team to learn how you can achieve the real benefits of running an advocacy marketing program for your business. www.socxo.com
