Comprehensive Business Analysis
Conduct a detailed analysis focusing on customer needs, competitive environment, internal strengths and weaknesses, profitability, marketing mix strategies, and business situation. Evaluate key areas such as demographics, preferences, pricing strategies, distribution channels, and market positioning to make informed decisions and drive business growth.
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Presentation Transcript
3 Cs Customers Competition Company Understanding target market and customer needs Key areas: demographics, behaviors, preferences, and buying patterns Analysis of the competitive environment Key areas: strengths, weaknesses, strategies, and market positioning Internal analysis of strengths, weaknesses, resources, capabilities, and value proposition Key areas: mission, vision, goals, and competitive advantage
Profitability Volume Revenue Price/Unit Profits Volume Fixed Cost Cost/Unit Variable
4 Ps (Marketing Mix) Product Price Promotion Place Goods or services offered Product design, quality, features, branding, and packaging Consider: customer needs, product lifecycle, and how the product stands out from competitors What customers pay Pricing strategies: cost-plus pricing, competitive pricing, value-based pricing, and discount pricing Factors affecting price: production costs, target market, demand, and competition Activities that communicate the product s benefits and persuade customers to buy it Advertising, sales promotions, public relations, personal selling, and social media marketing Strategies focus on reaching the target audience, creating awareness, and generating demand Distribution channels used to deliver the product to customers Location, logistics, and supply chain management Considerations: where the product is sold, how it is delivered, and ensuring availability to the target market
Business Situation Who is the customer? What does each customer segment want? What price is each segment willing to pay? Distribution channel preference for each segment Customer concentration and power Customer Product Nature of product Commodity good or easily differentiable goods Identify complimentary goods and substitutes Company Capabilities and expertise Cost structure Intangibles Financial situation Competitor concentration & structure Competitor behaviors and best practices Barriers to entry Supplier concentration Competition
Pricing Variable costs Costs Investment costs Client s What price? Fixed costs willingness to pay Competitors or substitutes
M&A Future revenue Standalone value? Future cost Valuation multiples Is it viable? Revenue growth Synergies Cost reduction Capabilities & Risks
M&A Customers Products Company Competition Company A Company B Company A+B
Grow the Business Growth within current segments Grow the core business Focus on fastest- growing segments How to grow the business? Sell new products to existing clients Grow outside of the core business Use our capabilities to get into new businesses
