Comprehensive Business Plan Overview
Explore the essential elements of a business plan, including mission statement, company history, team details, technology, market analysis, competition, operations, and schedule.
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Presentation Transcript
[COMPANY NAME] Business Plan
A clear statement of your companys long-term mission. Try to use words that will help direct the growth of your company, but be as concise as possible. MISSION STATEMENT
History of Company Define the business Distinctive nature: competitive advantage Objectives COMPANY INFO
List CEO and key management by name Include previous accomplishments to show these are people with a record of success Summarize number of years of experience in this field THE TEAM
Summarize key technology on which your business is based Proprietary position R&D plan New Product development Regulations/Governmental/Societal issues BUSINESS CONCEPT
Problems and opportunities: State consumer problems/opportunities (existing market or new market), and define nature of product/service opportunities created by those problems. OPPORTUNITIES
Market: Define product Customers: why would they want to buy your products: benefits and costs? Competitors: who and what are the differences between your product and theirs? MARKET SUMMARY
Market Size Trends Marketing plan: advertising, promotion, customer decision environment Geographical coverage: where do you want to sell first? And why? MARKETS
Summarize competition Outline your company s competitive advantage COMPETITION
Facilities: make or buy? Manufacturing process Labor force and training? OPERATIONS
What is the schedule for the different activities listed above SCHEDULE
High-level financial plan that defines financial model, pricing assumptions (tie to market projections), and reviews yearly expected sales and profits for the next three years. Use several slides to cover this material appropriately. FINANCIAL PLAN
Summary Profit and Loss statement for each of the first 5 years (year 1 in quarters) Summary Cash flow Summary of financing needs and reasons PRO FORMA SUMMARY
Technology requirements Personnel requirements Resource requirements Financial, distribution, promotion, etc. External requirements Products/services/technology required to be purchased outside company RESOURCE REQUIREMENTS
Risks Summarize risks of proposed project Addressing risk Summarize how risks will be addressed Rewards Estimate expected pay-off, particularly if seeking funding RISKS & REWARDS
Near term Isolate key decisions and issues that need immediate or near-term resolution Long term Isolate issues needing long-term resolution State consequences of decision postponement If you are seeking funding, state specifics KEY ISSUES
