Constructive Alignment for Marketing Model Course Analysis
Explore the alignment of course objectives, teaching methods, and assessments for a Marketing Model course before and after intervention. Analyze the effectiveness of constructive alignment in enhancing learning outcomes and skill development in marketing modeling.
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1 FUKAYHAH@FATIHA SUHAMI (325691) FACULTY OF COMPUTER AND MATHEMATICAL SCIENCES UiTM KELANTAN
CONSTRUCTIVE ALIGNMENT TABLE FOR MARKETING MODEL STA588 (4 CREDITS) BEFORE INTERVENTION 2 ASSESSMENT WEIGHTAGE (%) TEST PROJECT TEACHING & LEARNING ACTIVITY TAXONOMY DOMAIN CLO PLO/ MQF LOD QUIZ FINAL EXAM 1 Understand the fundamentals of marketing modelling Develop the skills of conducting marketing modelling Propose the appropriate marketing modelling techniques to solve real managerial problems. Lecture, Tutorial, Laboratory 5% 5% 5% C2, P3 & A2 10% LOD 1 (Laborat ory) (Written) (Written) (Written) 2 LOD 2 LOD 3 LOD 4 LOD 7 Lecture, Tutorial, Laboratory 5% 10% (Written) 5% 20% (Written) C5 (Present ation) (Written) 3 LOD 5 LOD 6 LOD 8 LOD 9 Lecture, Tutorial, Laboratory 5% 5% 20% (Written) 5% C5 & A5 (Present ation) (Written) (Written) Comment: CLO 1 is not measurable in terms of the skill and the context to be developed. CLO1. Too many LODs to be generated on CLO2 perhaps supported by various teaching and learning activities. But the question is can CLO2 really support the development of LOD 4 and LOD 7 since the stated LOD are meant for the application to the real marketing problem. The teaching and learning method used are appropriate in achieving the objective of CLO 2. Statement of CLO3 does not support the promised skill in LOD 6 since ethics and moral are not necessarily can be achieved from application of marketing model. There are quite high percentage 2
MAPPING OF THE CONSTRUCTIVE ALIGNMENT FOR MARKETING MODEL COURSE (4 CREDITS) AFTER INTERVENTION 3 Assessment Method / Component Course Learning Outcomes (CLOs) MQF TAXONOMY DOMAIN Specific Task and the Related MQF LOD Attribute Delivery Method No. Written Examination LOD/PLO Test Tutorial / Lab Project Formative on going assessments and final examination (50%) to diagnose and collect performance attainment on the concept and principles of marketing models adopted by service and manufacturing sectors and focusing on developing MQF 1 LOD 1. Presentation and written report from case study to emphasize on communication development by using marketing model approaches practiced by local and global organisations, as the substance Group work discussion that emphasize on the marketing model approaches practiced by local and global organisations, as related to managerial skills in MQF LOD 5, LOD 8 and LOD 9. 100% Cooperative and Collaborative learning Describe the fundamentals of marketing model MQF 5% 15% C5 5% 1 LOD1/PLO1 Demonstrate the abilities to construct the marketing modelling for marketing problem. MQF Laboratory practices on real or simulated data 5% 10%% C3 20% 2 LOD2/PLO2 Design appropriate marketing models of the real marketing problems for local and global organisations. MQF 5% 10% C3 Collaborative 25% 3 LOD5/PLO5 15% 50% 20% 15% TOTAL 3
