Consulting University of Glasgow: Instacart Shopping Analysis
"Explore the analysis and recommendations for Instacart by Glasgow Global Consulting at University of Glasgow. Find insights on current concerns, solutions, and market analysis for online shopping and delivery services."
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
GLASGOW GLOBAL CONSULTING University of Glasgow Instacart Shopping made easy Presented by: Heli, Vicente, Ling-say, Chloe(Yijun)
GLASGOW GLOBAL CONSULTING 1. Purpose 2. Key Problems 3. Recommendations 4. Analysis 5. Alternatives 6. Implementation 7. Financials Agenda 8. Risks & Mitigation 9. Conclusion 10. Appendix
3 GLASGOW GLOBAL CONSULTING Instacart- Online Shopping, Delivery and Pickup Services Overview Clients Other services Large supermarkets Website and app Founded in 2012 and retailers Enterprise Food and grocery End-Consumers Advertising delivery and pick- (users) Robotic Warehouse up service (users services and customers) To build a world where everyone has access to the food they love and more time to enjoy it together Purpose Problems Recommendations Analysis Alternatives Implementation Financials Risks Conclusion
4 GLASGOW GLOBAL CONSULTING What are the current concerns faced by Instacart? 1. Find New Ways to Add Value 2. Maintain and Strengthen Partnerships with retailers 3. Build Trust with Retailers and Customers 4. Develop advertisement business, caring about the source of data and barrier of entry. Purpose Problems Recommendations Analysis Alternatives Implementation Financials Risks Conclusion
5 GLASGOW GLOBAL CONSULTING Recommendations Develop a Detailed and Robust Shared Analytics Platform Expand Advertisement Business Sector Lower Commissioning Fees to Retailers Purpose Problems Recommendations Analysis Alternatives Implementation Financials Risks Conclusion
6 GLASGOW GLOBAL CONSULTING Ecosystem- Who are the customers? Users- those who is buying Advertisement Shopping/ Retail Customers or Retailers Purpose Problems Recommendations Analysis Alternatives Implementation Financials Risks Conclusion
7 GLASGOW GLOBAL CONSULTING Market Analysis Product/Services Customers Price Internal Grocery/Retail Delivery Services Advertisement Retailers Consumers Product Manufacturers Higher Prices for Consumers High Commissioning Fees Key Collaborators Competition External Supermarkets Shoppers Food Delivery Companties Google Amazon Facebook Purpose Problems Recommendations Analysis Alternatives Implementation Financials Risks Conclusion
8 GLASGOW GLOBAL CONSULTING Market Analysis MARKET TYPES Advertisement Delivery of Goods Competition Barriers of Differentiators Competition Barriers of Differentiators Entry Entry - Google - Amazon - Facebook - User Data - Tech Platform - Access to Consumer Data - Food Delivery Companies - Customer Reach - Partner Network - Fast Delivery - Access to Large Number of Retailers Purpose Problems Recommendations Analysis Alternatives Implementation Financials Risks Conclusion
9 GLASGOW GLOBAL CONSULTING Company Analysis Strengths Weaknesses High Market Share High Commissioning Fees Large Supermarket Network Higher Costs for Shoppers Fast Delivery and Reliability Customer Data Transparency High Volume of Customer Data Opportunities Threats Digital-Ad Business Competitors Creating Their Own Delivery Expand Services to Product Manufacturers Services Partnership With Small Businesses Sensitivity of Data Lack of Trust Purpose Problems Recommendations Analysis Alternatives Implementation Financials Risks Conclusion
10 GLASGOW GLOBAL CONSULTING Product/Service Offerings Product Manufacturers Retailers Users Multi-Channel Online Platform Pool of Clients Targeted Advertisement Targeted Advertisement Same Day Delivery Purpose Problems Recommendations Analysis Alternatives Implementation Financials Risks Conclusion
12 GLASGOW GLOBAL CONSULTING Decision Matrix Financial Impact Option Strategic Fit Feasibility Decision 1. Strengthen existing core businesses- build trust - + + + 2. Increasing the advertising segment x + + + 3. To grow enterprise business (website, app) x + + x 4. To purchase and merge with other competitors x + x x 5. Increase subscription fees for users significantly to cover cost of no advertisements + - x x 6. Lower Commissioning Fees for Retailers x + + + Purpose Problems Recommendations Analysis Alternatives Implementation Financials Risks Conclusion
12 GLASGOW GLOBAL CONSULTING Implementation Develop Analytics platform to share information with retailers Gain confidence Lower incentives to develop own solution Lower retailers' fees Share part of the adv. earnings Maintain the relation and source of users and data Promote advertising business Strengthen barriers of entry (users/data) Make business profitable Purpose Problems Recommendations Analysis Alternatives Implementation Financials Risks Conclusion
14 GLASGOW GLOBAL CONSULTING Financials Source: Mordor Intelligence 2021: Online Advertising Market - Growth, Trends, Covid-19 Impact, And Forecasts (2021 - 2026) IRI Growth 2020: Part 6 The Changing Shape Of The Cpg Demand Curve: E-commerce Purpose Problems Recommendations Analysis Alternatives Implementation Financials Risks Conclusion
14 GLASGOW GLOBAL CONSULTING Financials Purpose Problems Recommendations Analysis Alternatives Implementation Financials Risks Conclusion
15 GLASGOW GLOBAL CONSULTING Financials Purpose Problems Recommendations Analysis Alternatives Implementation Financials Risks Conclusion
15 GLASGOW GLOBAL CONSULTING Financials Purpose Problems Recommendations Analysis Alternatives Implementation Financials Risks Conclusion
17 GLASGOW GLOBAL CONSULTING Risks & Mitigation Buy-in from retailers (customers) With a robust communication and profit strategies to Decrease Profit Margin Focus on business growth to continue monetizing the advertising revenue Lose Partnerships Build and expand customer segments Workers and Shoppers Legislation Actively support workplace safety and workers wellbeing Purpose Problems Recommendations Analysis Alternatives Implementation Financials Risks Conclusion
18 GLASGOW GLOBAL CONSULTING Conclusion The advertising will be the main source of profit With the delivery services being the backbone of the business and the main source of data Robust and detailed data sharing platform Lower profits to strengthen relationships with partners Purpose Problems Recommendations Analysis Alternatives Implementation Financials Risks Conclusion
GLASGOW GLOBAL CONSULTING Thank you for your time 19
