Consumer Education Initiatives: Empowering Consumers for Informed Choices
Empowering consumers through education is crucial for enabling them to make informed choices and protecting their rights. Innovative projects, consumer education programs, and addressing challenges in funding and capacity contribute to achieving consumer empowerment. Learn about the objectives, mandates, and achievements in consumer education initiatives to promote consumer awareness and rights.
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Presentation Transcript
Introduction Consumers are not always aware of the factors that affect their buying behavior. However, education helps to address the gapand make them aware of theirrights It helps consumers understand their rights and become active participants in the buying process An informed consumer is able to dissect the information about the product or service to make a wise buying decision after exploring his options and making accurate product comparisons.
Mandate The Department of mandated by the Consumer Protection Act of 1998, to disseminate information to enable consumers to acquire knowledge of basic consumer rights and the skills needed to make informed choices of goods and services The Act is currently undergoing review. It is envisaged that the Act will be administered by the Competition Authority in the near future Trade and Consumer Affairs is
Objectives To business practices To disseminate information to enable consumers to acquire knowledge and obligations To formulate and implement consumer education programmes improve consumer awareness on unfair of basic consumer rights
Innovative projects Formation of Consumer Groups Taking services to the people Door-to-door campaigns Road shows Edutainment-Drama Itshireletse Show-Collaboration with Botswana Police (Television) Weekly Newspaper Articles Radio Jingles
Consumer education programs Breakfast seminars Fairs and Exhibitions Kgotla and school addresses NGO s AND Association Addresses Workshops Open air campaigns Radio call-in programme in collaboration with relevant stakeholders TV adverts Television Shows/Presentation
Challenges Lack of sustainable funding for consumer education and empowerment Reluctance of consumer groups to work as consumer watchdogs ( are they reluctant or is it because of their capacity)
Achievements Permanent slot in the Daily news paper Permanent slot in the National Radio(RB1) A live television show on the 2014 WCRD theme Revival of 3 consumer groups Media Interviews Price survey publication is in the Daily Newspaper on monthly basis Strengthened partnership with relevant stakeholders (amongst others,BCCARO,BOCRA,Competition Competition Authority, NBFIRA, BOBS & GOVT MEDIA)
