Convergence and Broadcasting
Dive into the dynamic relationship between convergence and broadcasting as they shape the landscape of modern media. Explore the challenges and opportunities presented by the integration of digital technologies with traditional broadcast platforms. Gain insights into how content creation, distribution, and audience engagement are evolving in this ever-changing industry. Discover the impact of this convergence on storytelling, advertising, and the overall media ecosystem. Stay ahead of the curve with this insightful exploration of the future of broadcasting.
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Convergence and Broadcasting https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcRN23ZxkI5UVWpvkLaJbrLuwJqH9GEC9wyy_Pg8yYtGPzfCXhfh AFRALTI
Why Convergence? The need to increase spectrum availability has given rise to many innovative work, in terms of technological advancement, more efficient use of existing spectrum, infrastructure and spectrum sharing and the use of mixed wireless and wire line services. This led to DIGITISATION. Digitisation led to convergence AFRALTI
Digital Convergence in a Technological Revolution AFRALTI
Searching for Convergence http://www.caneval.com/images/pictures/industryconvergence.jpg AFRALTI
Convergence Convergence is the merging of hitherto separate technologies such as computers with telephones, radio, fax machines and television or video AFRALTI
Media Convergence In order for the media to converge, two main things need to occur: Computers and televisions must be able to be content interchangeable. People must be sufficiently interested in being able to view the same content on both devices to make implementation of this interoperability commercially viable. AFRALTI
Media Convergence List of some of the content we might see on both the web and digital television in the future: Television Content: Television shows Movies Commercial Live Sports Game AFRALTI
Media Convergence Internet Content: Media presentations Games Information blocks Live Sport Movies AFRALTI
The Television Will the Television be able to receive Computer Content? AFRALTI
Using a laptop, ipad or smartphone, while watching television AFRALTI
ADVANTAGES OF THE NEW IMPROVED SYSTEMS Advanced Commercials Movie Previews Channel News Channel Enhanced travelogue, home improvement and cooking shows. AFRALTI
DEVICE CONVERGENCE This means that the television in the living room will no longer be just a television, but information appliance. it will be an In addition to being able to display video streams, it will also be able to present other types of information-web pages, on-line stock quotes, interactive city maps, virtual lectures, etc. AFRALTI
THE SMART TV AFRALTI
THE SMART TV The Smart TV is a typical example of device convergence. It is also referred to as Connected TV or Hybrid TV A Smart TV is a TV that includes at least a rudimentary OS, access to web and Internet functions, and streaming content. They are like smartphones with application (app) support, which allow consumers to watch videos, browse the Internet, play games and do a lot more on a large screen. AFRALTI
SMART TV They are TVs with Internet-enabled capabilities Connected TVs are designed to provide a more immersive experience for television viewers by delivering interactive features such as Web browsing, social networking, video-on-demand and video streaming in addition to regular television content. AFRALTI
REGULATION Around the world the issues being thrown up by convergence and being debated upon is, What is the best policy platform for regulating convergence? AFRALTI
EVOLUTION OR REVOLUTION? The issue being debated is whether a new regulatory structure should be built on the back of existing laws and regulatory bodies, or whether entire new regulatory infrastructures are required. AFRALTI
REGULATION For many involved in the debates, caution appears to be the best way to handle what is clearly a transition period, if only on the grounds of providing precedent, especially as broadcasters begin entering the world of telecommunications and the telcos begin involving themselves in content. AFRALTI
EUROPEAN UNION Through the first half of 1998 it gathered opinions on a Green paper on Convergence issued in December 1997, which took as its starting point three options: Building current structures Developing a separate regulatory model for new activities, which telecommunication and broadcasting regulation. Progressively introducing a new regulatory model to cover all existing and new services. would coexist with AFRALTI
EUROPEAN UNION Among the general themes that arose from the submission preference for an evolutionary approach to change with the goal of creating a predictable regulatory framework that would encourage investment. Two areas of discussion came to the fore: Where should competition be applied and to what extent should it be balanced against sector specific rules? What new regulations, if any, should be applied to on-line services, especially Internet? was a strong AFRALTI
UNITED KINGDOM The UK is clearly opting for an evolutionary approach. While it acknowledges that convergence calls for new regulatory approaches, it believes that change is happening at a pace which can be handled through adapting existing regulatory bodies rather than starting again from scratch. AFRALTI
UNITED KINGDOM It does, however, have guidelines for handling change in its discussion of the issue, Regulating Communications: approach convergence in the Information Age issued by Department of Trade and industry, these are outlined as: Greater coherence in economic regulation across all digital delivery media Reassessment of the current regulatory distinctions based solely on the method of delivery to the consumer AFRALTI
Africa What can Africa learn from the discussions on the regulation of convergence taking place around the world? Should it be an Evolution or Revolution? Should regulations be built on the back of existing rules and bodies or is a totally new approach required? AFRALTI
ISSUES WITH CONVERGENCE 1 TVs are consumer level devices, which mean that they have to be cheap (for the average person). Being able to display the vast number of media types available today on the web (Macromedia, pdf, ps, RealAudio, RealVideo) will be expensive and challenging- you need a general purpose CPU, RAM, OS etc. People will not be willing to pay, especially if they are not really going to use it. AFRALTI
ISSUES WITH CONVERGENCE 2 At this point in time, the TV and the WWW are fundamentally different TV is a broadcast medium, with virtually zero interactivity, while the WWW is a pull medium, with a high degree of user interactivity required. AFRALTI
ISSUES WITH CONVERGENCE 3 Another reason why it was assumed that WWW and TV content may not merge is the proliferation of handheld, portable, wireless devices that let you take the WWW (information + entertainment) wherever you are. AFRALTI
ISSUES WITH CONVERGENCE 4 Personal vs. public TV is an audience based thing many people can watch one movie together. On the other hand, interactivity in general, is personal. One person may have very different responses compared to another, making it difficult for more than one person to surf the web together for extended periods, or participate in an interactive program, designed for multiple players. the WWW, and unless specifically AFRALTI
ISSUES WITH CONVERGENCE 5 Indeed while telephone companies look at the issue of Internet, especially web-casting or cybercasting with concern, broadcasters on their part are concerned about the idea of sharing screen estate with Internet content. AFRALTI
ISSUES WITH CONVERGENCE 6 There is also the issue of content regulation which broadcasting is subjected to but which Internet is not amenable to complying with. AFRALTI
ISSUES WITH CONVERGENCE 7 Some Global System for Mobile (GSM) companies have aspired to provide broadcast content on mobile services. arguments of a cell phone company indulging in broadcasting authorisation. In no distant future Digital Video Personal Recorders, DVPR s, available with mobile phones. A superior device, Digital Video Broadcast Hand held device DVBH, with phoning and Internet capability is already available in the market. This has raised without a broadcast would be conjointly AFRALTI
CHALLENGES The challenge for the Regulator(s) is to work in harmony possibility of their licensees provide these value added services without any encumbrance grandstanding. The onus to work out modalities to enable the people they serve take full advantage of modern convergent collectively in the hands of government and the regulator(s). to facilitate the ability to of sectorial services, lie AFRALTI
CONCLUSION With Transmission, broadcasting in a converged era cannot be overemphasized. the transition the to Digital Terrestrial embracing importance of The Connected TV makes the broadcast viewing experience more engaging. We need to constantly leverage and stay in tune with the dynamism of Technology. Convergence will shape new policy and licensing regime. Presentation adopted from Eng. Yomi Bolarinwa presentations (2014). The former Director General, National Broadcasting Commission of Nigeria . AFRALTI
