COVID-19 Information Update June 22, 2020 - Federal & State Communications
Update on COVID-19 recommendations from CDC, Georgia Governor's executive order, assessment waiver request for the 2020-2021 school year, and more.
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Presentation Transcript
The establishment of an electronic Newsletter Rait Toompere Baku, Open seminar 17.11.2016
WHY NEWSLETTER Improves communication and common uderstanding among the stakeholders Connects into a single information platform all possible parties Collects information in a way, that all participants could have a voice in a Newsletter Informs what is in focus at the national and international level Informs about financing possibilities Identifies the main needs in HE
FIRST STEPS Preparatory work is decisive Set owner and internal rules of editor(s) Your first subscribers are employees of your institution(s) Next round involves the partners you`ve already been working with Release web-page with newsletter sign-up form Place newsletter sign-up link on every relevant page of your website(s)
CREATE YOUR MAIN TOPICS IN FOCUS Most important developments (national, international) NEWS From the MoE, universities, business sector,local authorities NATIONAL EDUCATION AND THE GLOBAL CONTEXT PUBLIC TENDERS AND CALL FOR PROPOSALS PUBLICATIONS CONFERENCES, SEMINARS
FIND NEWSLETTER PROVIDER The best solution is to find local service provider Plan B is to find global service provider http://spaceedgetechnology.com/bulk-email-marketing- services-azerbaijan/ https://mailchimp.com Use templates to make your newsletter attractive Do not send specific newsletters to everyone
CREATE CONTENT Use good writers Ceep promotional content under 20%. Other 80% is informational (researches, news, events) Same goes for photos-text balance Do not put whole articles in the newsletter. Use five to eight sentences and link to the original article. Keep it clear and simple! Track your subscribers behavior
SOME IDEAS Newsletter is perfect addition to cross-media campaign Let your newsletter expand to social media Good, well written summary of fresh research is quite sure way to get wanted attention