Crafting a Compelling Pitch Deck: Essential Topics to Cover
Learn how to create a winning pitch deck by covering key topics such as team introduction, problem statement, market opportunity, your solution, competition analysis, business model, and next steps. Engage your audience with a captivating story that highlights the need for your solution and demonstrates its advantages over existing offerings.
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Presentation Transcript
Topics to Cover in a Pitch Deck Brief Team Introduction Problem Market Opportunity Your Solution Competition Business Model Next Steps Tell a story that establishes the need for your solution, convinces the audience that solving the problem is worth the effort and that your solution has advantages over the current offerings and addresses the customer s needs.
Brief Team Introduction Who is a part of your team? Introduce yourself and the team members & roles. Paint a picture of expertise as quick as possible - this does not need to (and should not) take much time at all
Problem Describe the compelling problem Why does this pain exist Who is the customer, what is the customer pain point How is it solved today
Market Opportunity Identify the market size # of customers, size of revenue in the space Total addressable market Served addressable market How will the market change and grow over time
Your Solution Describe your solution what are you providing (very briefly this is not a technical dissertation) Value proposition How does your solution addresses the customer pain point and provide customer gains to solve the problem can be a separate slide Quantify your benefits (use data) How is your solution unique from anything currently available
Competition How are your customers currently handling the problem How do you compare with the existing solutions in the market on features important to the customer (using a table to do this that includes your solution) Explain why customers will switch to your innovation (even if it is from the status quo) How do you win in the market place
Business Model How do you generate revenue and what are its sources How do you acquire customers - what channels do you use to do this Make sure your vision is grounded in reality
Next Steps What will you do over the next 6-12 months to further develop your innovation What are your key milestones Most important thing is clarity on the plan
