Crafting a Comprehensive Brand Strategy Presentation Template

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"Enhance your brand strategy with this customizable presentation template covering brand purpose, core values, vision, mission, target audience, buyer personas, competitor analysis, unique value proposition, brand positioning, messaging, and imagery. Elevate your branding efforts effectively and efficiently."

  • Brand Strategy
  • Presentation Template
  • Marketing
  • Branding
  • Strategy

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Presentation Transcript


  1. BRAND STRATEGY PRESENTATION TEMPLATE BRAND STRATEGY [ BRAND NAME ] BRAND MANAGER NAME BRAND MANAGER 00/00/0000

  2. TABLE OF CONTENTS BRAND PURPOSE CORE VALUES BRAND VISION BRAND MISSION TARGET AUDIENCE BUYER PERSONAS COMPETITOR ANALYSIS UNIQUE VALUE PROPOSITION BRAND POSITION BRAND MESSAGING BRAND IMAGERY

  3. BRAND PURPOSE Text

  4. CORE VALUES Text

  5. BRAND VISION Text

  6. BRAND MISSION Text

  7. TARGET AUDIENCE Text

  8. BUYER PERSONAS PERSONA 1 Age PERSONA 2 Gender Relationship Status Occupation Income Information Sources Goals and Values Challenges and Pain Points How Your Brand Solves Their Problems

  9. COMPETITOR ANALYSIS Brand Name 1 Brand Name 2 Brand Name Brand Purpose and Values Unique Value Proposition Tagline Target Audience Core Products Marketing Channels Strengths Weaknesses Other

  10. UNIQUE VALUE PROPOSITION Text

  11. BRAND POSITION Text

  12. BRAND MESSAGING Voice + Tone Text Taglines Text Other Phrases Text

  13. BRAND IMAGERY Logo Colors

  14. BRAND IMAGERY Visual Style Typography

  15. DISCLAIMER Any articles, templates, or information provided by Smartsheet on the website are for reference only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information, articles, templates, or related graphics contained on the website. Any reliance you place on such information is therefore strictly at your own risk.

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