Crafting a Powerful Speech: Introduction and Conclusion

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Learn how to develop a specific purpose for your speech, write an informative purpose statement, and structure your speech with a compelling introduction and conclusion. Discover the key elements that will help you effectively engage your audience and deliver your message with impact.

  • Speech writing
  • Public speaking
  • Communication skills
  • Presentation tips
  • Speech structure

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Presentation Transcript


  1. Speech Writing Introduction and Conclusion

  2. Develop your Purpose Determine your REASON for speaking: General purposes: inform, persuade, entertain Specific purpose: Complete sentence that begins with After listening to my speech, my audience will . If you don t know your purpose, DON T start writing your speech yet!

  3. Writing a Specific Purpose Statement To Inform When writing your specific purpose statement for an Informative Speech, use descriptive verbs. For example, After listening to my speech, my audience will Know more about.. Understand the differences Recognize the benefits NOTE: Your purpose in this speech is to INFORM your classmates about the issue you researched this second semester.

  4. Writing the Speech: Three basic elements Introduction Body Conclusion

  5. Introduction Refer to the audience, occasion , something familiar Cite a startling fact or opinion Ask a yes/no, raise-your- hand, or rhetorical question Tell a brief story Use a quote Tell a relevant joke Four basic functions: Get audience attention

  6. Introduction Your thesis is one sentence that tells your audience what the entire speech is about. It is NOT an English paper thesis. Be direct. A proposition is used in a persuasive speech. It states your POSITION on the topic, as well as what you hope to accomplish with the speech. Four basic functions: Get audience attention State your thesis or proposition

  7. Introduction Four basic functions: Get audience attention State your thesis or proposition Establish your credibility Why are you an authority on the topic? Why did you choose this topic? State if you have experience with the topic or if you have done research.

  8. Introduction Four basic functions: Get audience attention State your thesis or proposition Establish your credibility Preview your main points Directly state or list the 3-5 main points BRIEFLY that you plan to make. This should be a clear list. It should correspond exactly with your main points.

  9. Example: General Purpose: To Inform Specific Purpose: By the end of my speech, my audience will know how to manage their school, work , and personal time effectively. (NOTE: I wouldn t SAY either the general or specific purpose, I would just start my speech at my attention getter.) Attention getter: How many people in here have a hard time balancing school work, working, family, and personal time? Thesis: For many of you in here, time management can be a major struggle, but it doesn t have to be. Credibility: I ve been effectively using time management strategies for years now, and it has made my life much easier to balance. Preview: First, I ll discuss how to manage your school time, then work time, and lastly family and personal time.

  10. Remember! Practice your introduction many times! It should set the tone for your entire speech so it should be enthusiastic and fluent. Also, it should be NO LONGER than 30-45 seconds in your informative speech.

  11. In General Conclusion Transition over completely to conclusion So as you can see or To conclude Then SUMMARIZE THE POINTS AGAIN. First I told you about (point 1), then I discussed (point 2) and lastly, I explained (point 3). End with a memorable thought

  12. Tips for an Effective Conclusion Do not end abruptly Don t ramble Don t introduce new points Don t apologize DON T say That s it or I guess that s my speech or That s all I ve got thanks.

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