Crafting Effective Fundraising Strategies for Nonprofits
Discover valuable insights on fundraising tactics for nonprofits, including the power of storytelling, local engagement, originality, relevancy, and emotional appeal. Learn how to cut through the noise and connect with donors on a deeper level to drive successful year-end campaigns.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
Cutting Through the Noise October 26, 2018 Association for Fundraising Professionals Colorado Presenter: Julia Alvarez, Point b(e) Strategies
$48 billion 1/3 $274 million Bigger Gifts! Year-End Campaign Statistics 2/3 Two Touches 54%
Introductions Name, role and organization What was or is your favorite children s book?
Storytelling Storytelling fulfills a profound human need to grasp the patterns of living not merely as an intellectual exercise, but within a very personal, emotional experience. It turns out we re wired that way, and lots of research backs this up. When it comes to persuading folks to donate to your cause, it s best done by storytelling.
Lore A body of traditions and knowledge on a subject or held by a particular group, typically passed from person to person by word of mouth. The implication is clear - oral lore is dynamic, and we cannot presume that it correctly communicates the facts of history without additional confirmation.
Cutting Through the Noise Focus your year-end fundraising on storytelling through lore Local Original Relevant Emotionally relevant
Local Engage the people closest to you Remember your local context and think about how it impacts your ask and your approach
Original How will you draw donors in? What is creative, new and unique about your strategies/approach?
Relevant What is the best story your organization has to tell this year? Who are your donors? What do they care about? How do they want to connect with you and your work?
Emotionally Balanced As fundraisers, you re responsible for arousing sympathetic emotions and inspiring action. How does your approach balance left-brain and right-brain messages? Using a whole- brain approach helps appeal to both the logical and creative sides of the brain
Your Plan What is your plan for year-end fundraising? How will you leverage storytelling an LORE to make your campaign more effective? What is the best story your organization has to tell this year?
Thank you! Questions? Comments? Julia Alvarez, Point b(e) Strategies julia@pointbestrategies.com www.pointbestrategies.com
