Crafting Effective Mission Statements and Their Importance

Organizational mission, its purpose and how to create an effective mission statement.

A small body of determined spirits fired by an unquenchable faith in their mission can alter the course of human history. Mahatma Gandhi

When it comes to organizations or businesses, Mission purpose achieve it. It refers to the present not to be confused with the vision that refers to the future of the organization/business. Mission defines their actions in order to present and is purpose and their actions

A mission statement is a short sentence or paragraph that describes organization s/business s mission purpose the actions as the target groups describes the reason they exist. It also identifies actions they t take/services target groups. mission, their main services they provide, as well purpose, the reason they exist The mission statement aspires to make clear the mission public as well as its members/ employees/ volunteers/ stakeholders. In other words, it is the image of the organization/business both inside and out. to make clear the mission of the organization/business to both the both inside and out.

A mission statement defines an organization/business, its purpose. A good mission statement should be brief and concise and answer the following questions: What? (what does our organization business do) How? (how do we do it) For whom? (who is our target- group(s) Why? (what value do we bring, what contribution do we make) Photo by Anna Shvets from Pexels

Remember to keep your mission statement: - Short/brief - To the point - Memorable A mission statement is not something you write overnight, but fundamentally, your mission statement becomes your constitution, the solid expression of your vision and values. It becomes the criterion by which you measure everything else in your life. Stephen Covey Remember that you mission statement needs to define: - What you do - How you do it - For whom? (target groups) - Why? (the value you bring, the one things that makes your organization different from others)

Here are some examples of successful mission statements that will help you get a better idea of what we are talking about. MICROSOFT: T more. AIRBNB: that is local, authentic, diverse, inclusive and sustainable. GOOGLE useful. SQUARESPACE AMAZON: discover anything they want to buy online WALT DISNEY COMPANY: entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. Wikimedia foundation: develop educational content under a free license or in the public domain, and to disseminate it effectively and globally. MICROSOFT: To empower every person and every organisation on the planet to achieve AIRBNB: To create a world where anyone can belong anywhere, providing healthy travel GOOGLE: : To organize the world's information and make it universally accessible and SQUARESPACE: Squarespace empowers people with creative ideas to succeed AMAZON: To be Earth's most customer-centric company where people can find and WALT DISNEY COMPANY: to be one of the world s leading producers and providers of Wikimedia foundation: to empower and engage people around the world to collect and

Stephen R. Covey (2015). The 7 Habits of Highly Effective People , p.159, Mango Media Inc.

In this article, you will find some useful information about mission statements: https://www.thebalancesmb.com/mission-statement-2947996 In this article, you will find some successful examples of mission statements https://www.simplemarketingnow.com/blog/flooring-the- consumer/bid/168520/what-great-brands-do-with-mission-statements-8- examples In these articles, you will find some useful advice on creating a successful mission statement: 1. https://www.bigcommerce.com/ecommerce-answers/how-to-write-a-powerful- effective-mission-statement/ 2. https://www.projectmanager.com/blog/mission-statement-with-examples 3. https://www.blackandwhitestudios.nz/blog/mission-statement 4. https://www.thebalancesmb.com/how-to-write-a-mission-statement-2948001 If you are more of a visual learner, you can also watch this video on how to create a mission statement: How to write a mission statement: https://www.youtube.com/watch?v=1xs4I349cdc How to write a mission statement: