Creating an Effective Social Media Strategy: Maximize Your Rotary Club's Online Presence
Establish a winning social media strategy for Rotary District 5790 by learning how to craft engaging posts, identify your target audience, utilize effective graphics and photos, and master the art of timing your content. This comprehensive guide covers everything from mapping out your content calendar to leveraging Facebook Insights for optimal posting times. Discover tips for creating buzz, engaging members, and promoting Rotary events. Elevate your online presence with insights from Rotary International's strategic plan and effective social media practices.
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Presentation Transcript
MAXIMIZING THE USE OF SOCIAL MEDIA District 5790 Topics Creating An Effective Social Media Strategy What Makes An Effective Post? What To Post, When, Where Effective Graphics and Photos Identifying Your Target Audience
ROTARY INTERNATIONAL STRATEGIC PLAN strategic_plan_en.pdf strategic_plan_en.pdf
LETS TALK STRATEGY Goals| Awareness, Engage Members, Share Rotary Goals| Awareness, Engage Members, Share Rotary Highlights| Talk Your Club s Key Events, Meetings, Projects Highlights| Talk Your Club s Key Events, Meetings, Projects Content| Identify Top 5 Content| Identify Top 5- -10 Content Ideas Members, Community, Projects, RI, 10 Content Ideas Platform| Designate Social Media Platform Platform| Designate Social Media Platform Map It Out Map It Out Thursday Club Meeting Saturday Service Project/Event Monday RI Post Wednesday Lunch Invite & Speaker
EFFECTIVE POSTS What | Visual, Engaging/CTA, Current What | Visual, Engaging/CTA, Current When | Look At Facebook Insights for High Traffic Times When | Look At Facebook Insights for High Traffic Times Where | Start With Facebook Where | Start With Facebook
3 TIPS TO CREATE BUZZ According to Rotary International Blog by Rotarian According to Rotary International Blog by Rotarian Evan Burrell, Australia Evan Burrell, Australia 1. 1. Create Unified Create Unified Hashtag Atlanta #Rotary17 Atlanta #Rotary17 Hashtag RI Conference In RI Conference In 2. 2. Share Visual Content Share Visual Content Photos & Videos Photos & Videos 3. 3. Get Everyone Involved Get Everyone Involved Check In, Tag Rotarians, Tag Businesses/Organizations, Rotarians, Tag Businesses/Organizations, Encourage Members Posting Encourage Members Posting Check In, Tag
TALKING FACEBOOK TOOLS Facebook Live Facebook Live Milestones Milestones Notes Notes Peer To Peer Fundraising Peer To Peer Fundraising
TARGET AUDIENCE & PAID ADS ON SOCIAL Start Here Current Members Friends of Members Hobby/Interest Similar To Club Culture Large Corporation/Biz
ROTARY PRO-TIPS & RESOURCES RI Resources RI Resources Rotary Identity Guidelines (Brand Guide) Brand Center Rotary International Social Media Channels Rotary International Blog My Favorites Shortcuts My Favorites Shortcuts Canva.com to Create Images Animoto to Create Video Boomerang to Create GIFS THANK YOU!
