Creating Clear Messages with Target Audience Focus
Implement the art of positioning statements by combining words and images effectively. Identify the target audience's needs and speak directly to them. Establish a product name, craft a compelling message, pinpoint the audience, and tailor the media story for maximum impact.
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Presentation Transcript
TAKE IT EASY TAKE IT EASY LIFE IS SHORT LIFE IS SHORT
Create a clear message that is evident in both words and images. Sometimes these messages might be called position statements. Position statements express the particular need the product or service fills.
Identify a target audience, or the people most likely to have an interest in the message. When identifying a target audience, it is important to get as many people as possible to value the message.
Speak to the message and audience, tie into every aspect.
1. Select a product name. 2. Create a position statement, or a clear message about the product. 3. Identify a target audience for the product.
How will the media story we want to tell look? What images and colors will we use? Who will tell the story? Will there be a celebrity in our media story? Will there be regular people? Why will this choice be important to our target audience? How can we best communicate our position statement or theme?
References Image 1: Brenda Beyal Image 2: By Gillfoto - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=8636367l Image 3: Phone call consent https://www.peaceproject.com/product/love-our-mother-earth-bumper-sticker-decal-or-magnet/ Image 4: Brenda Beyal Image 5: https://ccsearch.creativecommons.org/photos/cde7c206-94ac-4309-ada4-ca854e2545d7 Image 6: "ALL EMPLOYEES MUST WASH HANDS BEFORE RETURNING TO WORK..." by dankeck is marked with CC0 1.0 Image 7: "Harry Potter bumper stickers" by Kevin Baird is licensed under CC BY-NC-ND 2.0 Image 8: "Reading Music" by canoe too is licensed under CC BY-NC-ND 2.0. IS
