Creating Partnerships and Business Security between Multi-Nationals and Small Businesses
Explore the value of currency in establishing partnerships and ensuring business security between multi-nationals and small businesses. This collaboration can lead to mutual growth, innovation, and a sustainable business environment. Learn more about the dynamics of this relationship and how it can benefit both parties involved.
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Presentation Transcript
VALUE the currency for creating partnerships and Business Security between Multi- Nationals and Small Businesses Idiare atimomo
2 stories on value creation A piece of paper A picture in a Paper
Thought Starter Ideas Don t Rule The World .Business Models Do (a business model is an end to end process that shows how an idea can be made into a profitable cash cow for an individual, company or nation)
Business Model creators Sean Parker (Napster, Plaxo, Facebook, Spotify) Otunba Gaddaffi (DMT) Alexander Amosu (Global Ringtone business)
What is value? a tangible benefit that helps a person, group or organization succeed in their goals
The Mistaken Focus 1. Most small business people focus on the wrong people when trying to create value The best way to create value is not to focus on the multinational focus on their customers what enhances their life? What makes their life simpler?
The Mistaken Focus 2. Most small business people are concerned with sharing a cake rather than baking a cake
The Mistaken Focus 3. Most small business people are always trying to do everything by themselves. They ignore strategic partnerships!
? ? ? ? ? ? ? ? ? ? ? Does your Does your BUSINESS present BUSINESS present an opportunity for an opportunity for SHARED VALUE ? SHARED VALUE ? ? ? ? ? ? ?
SHARED VALUE represents a meaningful benefit for society SHARED VALUE represents a meaningful benefit for society that is also valuable to the business that is also valuable to the business Professor Michael Porter
The Triple Bottom Line Economic Environmental Social Source: Cannibals with forks: The Triple Bottom line of 21st Century Business by John Elkington
Concerns of Small Businesses Concerns of Small Businesses Making a difference Making a difference 1. 1. 2. Funding 2. Funding 3. Your Independence 3. Your Independence
Major concerns of Corporations Major concerns of Corporations Quality Quality 1. 1. Service Service 2. 2. Delivery Delivery 3. 3. Price Price 4. 4. Brand Growth Brand Growth 5. 5.
Becoming a Person of Value Brand Your Essence
About me: idiare atimomo Manager, Youth Segment @ Etisalat Nigeria A Chartered Marketer (CIM) Follow on Twitter: @id49ja Email: idiareno@gmail.com A student of marketing choices A student of human nature Blog: http://tharrosandbuzz.blo gspot.com/
