Creative Video Production: Storytelling for Brand Engagement
"Learn how to visually execute engaging video content that aligns with your brand's creative objectives. Discover important techniques, lighting, and equipment considerations for successful video production."
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Presentation Transcript
Welcome to the cover slide! Here are some notes to get you started: D AT E Insert Image: Click Insert Image on the grey box to upload a picture from your file. T I T L E O F PI T C H T I T L E O F P R O J E C T f o r B R AN D N AM E B a s e d o n T I T L E O F I D E A/ C O N C E P T Note: Background image transparency on any slide with a background image should be set somewhere between 50% and 70%. It will depend on the image; legibility is key. Please do not distort the image. Change Footer: View>Master>Slide Master Note: You can edit every slide by navigating to View>Master>Slide Master. Feel free to edit, remove, or improve these slides in any way you wish! N AM E O F F I L M M AK E R / P R O D U C T I ON C O M P AN Y When you re done editing, remove all the red note boxes and export your Treatment as a PDF file. PRIVATE & CONFIDENTIAL
Story Synopsis Title of Video/Series Tell us what will happen in this video / series and how the story you plan to tell aligns with the creative objective of the Project brief. If your Pitch is based on a winning Concept/Idea, make sure to share how you ll address any Sponsor notes, if applicable. 2
Mood Board ADJECTIVE. ADJECTIVE. ADJECTIVE. NOTE ABOUT IMAGE NOTE ABOUT IMAGE Use the above ADJECTIVES if you want to put a finer point on the mood/tone of your video, then write a note about the mood of your proposed video here. Mood boards are meant to evoke a feeling in the viewer, so use images that capture the tone and aesthetic style of your video. NOTE ABOUT IMAGE You can add a mosaic of images using this slide, isn t that fun? Click the insert image icon to upload images from your computer files. Need to adjust image composition? Double-click the inserted image and choose Crop at the top. Hold Shift while dragging a white corner box, or click & drag the center to move it around. Hold Shift + Alt / Option to scale from the image s center. NOTE ABOUT IMAGE NOTE ABOUT IMAGE 3
Execution Tell us the high-level details of how you will visually execute your video(s), including but not limited to: Lighting, Editing Techniques, Graphics & Overlays, Music, Cameras & Equipment. Feel free to link out to reference materials or include them in the image spaces below. Add a note about the above photo, if you want. Add a note about the above photo, if you want. 4
Filmmaker Bio Name of Filmmaker Tell us about yourself briefly. Why are you qualified to execute this video? 5
The Team Click the grey box, then from top toolbar, Insert > Picture > Picture From File Name Job Title Name Title Need to adjust image composition? Double inserted image and choose Crop at the top. Hold Shift while dragging a white corner box, or click & drag the center to move it around. Hold Shift + Alt / Option to scale from the image s center. Briefly tell us how this person is qualified for this project and/or link us to their reel or website. Briefly tell us how this person is qualified for this project. Name Job Title Name Job Title Briefly tell us how this person is qualified for this project. Briefly tell us how this person is qualified for this project. Some key team members may include: DP, Producer, Stylist, Composer, etc. 6
Past Work Show us you ve got the chops with a curated list of the Director's previous work and the Director of Photography's previous work! We want to see links to individual videos that are most relevant to the creative task at hand, and make sure to let us know what role you played in executing each video. 7
The slides that follow are meant to be used as-needed, based on your Project s creative ask and how detailed you want to be! The more you can show the Sponsor that you ve thought things through, the more likely you are to be selected! AD D I T I O N AL R E C O M M E N D E D M A T E R I A L S Again, feel free to edit, delete, and bend these slides to your own unique creative vision. PS: Don t forget to delete this note or this slide altogether. 8
Character Breakdown / Suggested Cast Tell us about this character/actor (e.g.: Name, Physical/Personality Description, Role, etc.) Tell us about this character/actor (e.g.: Name, Physical/Personality Description, Role, etc.) Did you know?: If you ever need to adjust image composition on any of these slides, simply double-click inserted image and choose Crop at the top. Hold Shift while dragging a white corner box, or click & drag the center to move it around. Hold Shift + Alt / Option to scale from the image s center. Tell us about this character/actor (e.g.: Name, Physical/Personality Description, Role, etc.) Tell us about this character/actor (e.g.: Name, Physical/Personality Description, Role, etc.) 9
Locations Where s the action going down? NOTE ABOUT IMAGE Write a note about proposed locations here. Slide with mosaic images on the right side. Click the insert image icon to upload images from your computer files. NOTE ABOUT IMAGE Need to adjust image composition? Double-click the inserted image and choose Crop at the top. Hold Shift while dragging a white corner box, or click & drag the center to move it around. Hold Shift + Alt / Option to scale from the image s center. NOTE ABOUT IMAGE 10
When applicable, for Projects requiring multiple episodes, use this slide to propose a synopsis of sample episodes! Edit in Master Slide: View>Master>Slide Master SAMPLE EPISODE TITLE SAMPLE EPISODE TITLE Delete this note before finalizing! SAMPLE EPISODE TITLE SAMPLE EPISODE TITLE 11
Sample Script / Copy INT. OFFICE MIDDAY Use this space to highlight any sample copy or dialogue you plan to include in your video. 12
Proposed Interview Questions For Authentic Story / Documentary Projects, give us an idea of the questions you plan to ask your subject(s). 13
Anything Else You Want to Add? Here are some extra slides, go nuts! 15
Anything Else You Want to Add? Here are some extra slides, go nuts! 16
Anything Else You Want to Add? Here are some extra slides, go nuts! 17
Anything Else You Want to Add? Here are some extra slides, go nuts! 18
Anything Else You Want to Add? Here are some extra slides, go nuts! 19
