Crisis Communication Presenters and Essential Guidelines for Effective Communication
Dive into the world of crisis communication with presenters Gale Etschmaier, Tamara King, and Irene Herold. Learn key principles, tactics, and scenarios to navigate communication challenges effectively. Understand the importance of transparency, media management, and proper response strategies in crisis situations.
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Presentation Transcript
Crisis Communication Presenters: Gale Etschmaier, Tamara King, Irene Herold Spring 2024
Content adapted from: Hennes Communications https://www.crisiscommunications.com/
6 One Liners You need to do/know/say: Tell the truth Tell it first Tell it all Tell it fast The media filters everything It is not the media s fundamental job to inform or educate
Always: Communications are centrally managed by our universities and any information we send out may need to be vetted first.
A resource to know (before you need it): https://sorryworks.net/
Rules of the Road When a reporter calls Conversations vs Interviews Print Television Radio Phone Social Media
What to never say: No Comment.
Never use: Off the Record
Time for further experiences from Gale and Tamara
Scenarios: With a group consider the principles and experiences for how you would respond be prepared to share
