Critical Questions for Early-Stage CEOs Before Investing in Growth
Vital questions on market positioning, client acquisition, team effectiveness, and full-funnel marketing to aid early-stage CEOs in making informed decisions for business growth.
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Presentation Transcript
Marketing and inbound: Critical questions for early- stage CEOs to ask before investing in growth Alun Davies CMO and mentor
Market positioning and targeting Is the ICP sufficiently well defined? Are the pain points that are specific to your product/service, as opposed to a competitor s, known and accepted throughout the business? How well does the GTM messaging resonate with your target audience? How do you know? To what extent do you understand the different needs of different target markets, including international markets? Alun Davies CMO and mentor
New client acquisition Is the data underlying your unit economics of acquisition sufficiently reliable? What assumptions are being made? Is the market research behind current/new products robust enough to support investment in marketing/advertising campaigns? Do you have the optimal mix of marketing channels? How do you know? Which channels have the greatest potential to scale? How well will your acquisition model scale to meet company goals? How will increased scale impact on your CAC and CAC recovery times? Alun Davies CMO and mentor
Culture, team and effectiveness How effective is your marketing team at turning strategic direction from the Board/ELT into actionable plans? Are your measures of operational excellence in marketing the right ones? Is execution good enough to beat the competition? Is your team structure the optimal one to deliver growth goals? How are decisions made regarding in-house recruitment as opposed to using freelance/fractionals/agencies? Do you have the right martech stack to deliver? Alun Davies CMO and mentor
Full funnel marketing How well do your Sales, Marketing, Product and Client Success teams work together to build and deliver campaigns that drive acquisition, retention and growth? What happens when things go wrong? How well do team leaders come together on what needs to change to avoid repeat errors? How well does your internal comms engender a company-wide culture of growth and experimentation? Alun Davies CMO and mentor
Questions? Book an appointment with me Alun Davies CMO and mentor alun@alundavies.net +44 7932 786570 A red circle with white letters Description automatically generated
