Crown and Griffin Books Fiction Genre Sales Analysis 2006-2010
Analyzing the sales data of Crown and Griffin Books in the fiction genre from 2006 to 2010. The report highlights sales trends, top-selling genres, subgenre insights, and future strategies for expanding different sections within the bookstore.
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Presentation Transcript
CROWN AND GRIFFIN BOOKS Fiction Genre Sales Report, 2006-2010
Summary This year, Crown and Griffin sold $220,110 in fiction books alone just over half of our total revenue. We sell five genres of books: classic, mystery, romance, sci-fi and fantasy, and young adult. Sales of all books have been historically low throughout the recession, but sales in all fiction genres were up in 2010.
Sales by Genre, 2006-2010 Old Management New Management Genre 2006 2007 2008 2009 2010 Classics $18,580.00 $69,225.00 $16,326.00 $10,017.00 $26,134.00 Mystery $78,970.00 $82,262.00 $48,640.00 $49,985.00 $73,428.00 Romance Sci-Fi & Fantasy Young Adult $94,236.00 $131,390.00 $79,022.00 $71,009.00 $81,474.00 $16,730.00 $19,730.00 $12,109.00 $11,355.00 $17,686.00 $35,358.00 $42,685.00 $20,893.00 $16,065.00 $21,388.00
Five-Year Trends Romance has been our top seller since 2006, with greatest sales in 2007. Mystery sales have been strong, coming in second to Romance each of the past five years, and expected to exceed it in 2011. Young adult sales have been low since 2008. Classics sales were up in 2010, though still far lower than sales in 2007. Science Fiction and Fantasy sales were up in 2010, but still low.
Romance sales by subgenre 2006 2007 2008 2009 2010 Historical 35% 20% 16% 20% 23% Teen 17% 18% 20% 24% 20% Vampires 5% 40% 43% 40% 36% Religious 20% 12% 13% 10% 11% Other 23% 10% 8% 6% 10%
What next? Continue to expand Romance Section Next big subgenre: Historical Fantasy Expand Mystery Section Larger stock of new releases Staff Picks for older mysteries Bigger push for Young Adults Teen promotions- discounts, readings, book events Highlight Young Adult series Promote Crossover books Teen Romance Young Adult Sci-Fi Continue Classic Book of the Month Series Start Proposed Sci-Fi/Fantasy Book Club
Sales by Genre, 2006-2010 Genre 2006 2007 2008 2009 Classics $18,580.00 $69,225.00 $16,326.00 $10,017.00 Mystery $78,970.00 $82,262.00 $48,640.00 $49,985.00 Romance $94,236.00 $131,390.00 $79,022.00 $71,009.00
Genre 2006 $18,580.00 $78,970.00 $94,236.00 $131,390.00 $79,022.00 $71,009.00 $81,474.00 $16,730.00 $19,730.00 $12,109.00 $11,355.00 $17,686.00 $35,358.00 $42,685.00 $20,893.00 $16,065.00 $21,388.00 2007 $49,225.00 $16,326.00 $10,017.00 $26,134.00 $82,262.00 $48,640.00 $49,985.00 $73,428.00 2008 2009 2010 Classics Mystery Romance Sci-Fi & Fantasy Young Adult
