CSC Healthcare & Life Sciences Solutions Overview
"Explore how CSC, a global IT and business services leader, provides transformative solutions for the healthcare and life sciences industry, driving revenue and improving business performance worldwide. Learn about their expertise in marketing, pricing management, and more."
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PRESENTATION SOLUTIONS PHARMA MICROSOFT CSC
CSCOverview CSC is a Global Leader in IT and Business Services Global, end-to-end capabilities in consulting, IT and business process outsourcing, and systems integration $16.7 B in revenue Fiscal year ended march 31th, 2009 Serving 15 industries on six continents 92,000employees in 92 countries Founded in 1959 CSC HAS A STRONG REPUTATION FOR PERFORMANCE, TECHNICAL DEPTH, AND CUSTOMER FOCUS OFFRE PHARMA MICROSOFT CSC
CSCOverview Our operations span the globe 49 Countries with Permanent CSC Locations Argentina Australia Austria Barbados Belgium Bermuda Brazil British V.I. Canada Chile China Colombia Czech Republic Denmark Ecuador Finland France Germany Hong Kong India Indonesia Ireland Italy Japan Luxembourg Macau Malaysia Mexico Netherlands Netherlands Antilles New Zealand Nicaragua Norway Peru Philippines Poland Portugal Republic of Korea Russia Singapore Slovakia South Africa Spain Sweden Switzerland Taiwan (ROC) Thailand United Kingdom United States 43 Countries Where CSC Serves Clients Afghanistan Bahrain Bosnia Botswana Brunei Costa Rica Croatia Cyprus Democratic Republic of Congo (DRC) Diego Garcia, UK Egypt Greece Guam, U.S. Guatemala Honduras Iceland Iraq Israel Jamaica Jordan Kosovo Kuwait Liberia Lithuania Malta Morocco Namibia Pakistan Panama Papua New Guinea Puerto Rico Qatar Romania Saudi Arabia Sri Lanka Swaziland Trinidad Turkey Ukraine Uruguay Venezuela Vietnam Yemen OFFRE PHARMA MICROSOFT CSC
CSCOverview Healthcare & Life Sciences are one of CSC s 6 main industry verticals, and form an important part of our Global Revenues Public Sector Financial Services Manufacturing/A erospace & Defense Technology/ Consumer Healthcare & Life Sciences $1.2B Chemical, Energy & Natural Resources $1.0B $6.7B $2.8B $2.6B $2.4B BUSINESS SOLUTIONS OUTSOURCING WORLD SOURCING *CSC: $16.7 B (USD) in revenue, 12 months ended march 31 , 2009 OFFRE PHARMA MICROSOFT CSC
CSC Healthcare & Life Sciences CSC helps Healthcare & Life Sciences businesses around the World realise business value by providing transformational solutions that are supported by CSC s industry, process and technical expertise HEALTHCARE & LIFE SCIENCES BUSINESS SOLUTIONS CLIENT CHALLENGES OUR EXPERTISE Driving revenue in a increasingly complex environment Surveys & benchmarking for Pharma & appropriate horizontals CLIENT & SECTOR KNOWLEDGE Business & IT performance improvement Dedicated IP & Solutions for Pharma Over 5 500 professionals supporting the Healthcare & Life Sciences Sector BUSINESS PROCESS EXPERTISE Pricing management Internationalisation, Merger and Acquisition We partner with the Market Leading Business & technology solutions providors BUSINESS & TECHNICAL SOLUTIONS Marketing strategy and Patients intelligence World sourcing & infrastructure R&D productivity & Speed to Market CSC s Proven Catalyst Methodology for Project & Programme Management PROGRAMME & CHANGE MANAGEMENT Providing improvements in quality and safety Compliance with all required Standards & Regulations OFFRE PHARMA MICROSOFT CSC
Sales & Marketing solution Overview
SOLUTIONS PHARMA CSC TrueBlue Overview TrueBlue: A Solution to enhance Sales and Marketing Effectiveness of the Pharmaceutical Industry Analytical CRM: Datawarehouse and Business Intelligence solution Operational CRM: The transactional CRM Application Hosting HealthCare Data Bases Data Validation Services Commercial Operation in Outsourcing Market Research 7 OFFRE PHARMA MICROSOFT CSC
SOLUTIONS PHARMA CSC TrueBlue The Solution 1/9 A Complete CRM Suite: TrueBlue Suite Processes and Departments coverage 8 OFFRE PHARMA MICROSOFT CSC
SOLUTIONS PHARMA CSC TrueBlue The Solution 2/9 TrueBlue Operational CRM: Solution Overview Adv. Targeting & Profiling Customer Database Operational CRM MkT Activities: Direct Mailing Campaigns Call Center Social Forum E-learning KAM/Public Aff. Call Reporting Srategic Plan Targeting Customer Validation Events/Initiatives Samples Activity Hospital Tenders Expenses T&I Incentives 9 OFFRE PHARMA MICROSOFT CSC
SOLUTIONS PHARMA CSC TrueBlue The Solution 3/9 TrueBlue Operational CRM: Modules and Functionalities Key Account Management: Public Affairs ETMS: Sales Force Automation SALES MARKETING -Call reporting -Daily Activity Reporting -Plan of Action -Sample Management -Expenses -Promotional Initiatives -Events -MultiTeam Information Sharing -Unique Customer Database -Unique view of the calls and activity on the customer -Profiling, Segmentation and Targeting -Opportunity Management -Sales Plan Management -Territory Management -Unique Customer Database for any kind of Influencers -History of roles of key influencers -Product list Committee -Tenders -Start Therapy -Plan of Action and call reporting -Targets, Timing, Resources -Marketing plan management -Campaign Management -Promotional Events Management -Segmentation and Marketing Mix Regional Commercial Plan Congresses Incentives Multi Channel -Congress organization : full process management -P&L and KPIs dedicated to the regional management -Field Force Incentive and bonus management -Call Center -Portal integration -Pharmacy -e-Business 10 OFFRE PHARMA MICROSOFT CSC
SOLUTIONS PHARMA CSC TrueBlue The Solution 4/9 TrueBlue Operational CRM: Business Model behind the CRM Field Force Marketing Sales E-mail Contact KAM/Public Affairs Call Center Portal ETMS IMS Data Strategic Plan e B.I. ERP Training Events Initiatives Scientific Documentation CUSTOMER Call Center H.R. Legal Tenders Finance E-Learning Intranet General Management Medical E-business Territory Support R&D 11 OFFRE PHARMA MICROSOFT CSC
SOLUTIONS PHARMA CSC TrueBlue The Solution 5/9 TrueBlue Operational CRM: Technological Components behind the CRM Reports MS SQL Server Reporting Services Trueblue Pharma Verticalization MS Dynamics CRM 4.0 Standard Application MS SQL Server Data Base MS SQL Server Integration Services Integration 12 OFFRE PHARMA MICROSOFT CSC
SOLUTIONS PHARMA CSC TrueBlue The Solution 6/9 TrueBlue Analytical CRM: Solution Overview Business Intelligence Finance Analyses IMS Data Medical Analyses Management Dashboard Analyses for Directors ERP Data Analyses MKT: Territory - National CRM Analytical Report & Analysis Datawarehouse Gvt Data Management Dashboard Analyses RM- AM Business Reporting: Distrib... Analyse FF Etms - IMS ISales GeoMarketing Region Data Channel An.: Internet Call center Target & Incentives FF REGIONALIZATION Integrated Regional Analyses Territory Action Plan 13 OFFRE PHARMA MICROSOFT CSC
SOLUTIONS PHARMA CSC TrueBlue The Solution 7/9 TrueBlue Analytical CRM: Business Model behind the CRM Analysis Dash Board Reporting OtherDM Dataw. Customer Datawarehouse Unique data Integration Infrastructure Staging BU1 Data Base Data Base ERP Data Base IMS Data Base Data Base Data Base Data Base ETMS-CRM BU2 Customer file Call Reporting DW Clinical Trial Data Base Medical Internet Gov. Data IMS Accounting Contact Center DW Hospital Tenders Scientific Documentation Database Marketing Data Base R&D Initiatives Logistics Siebel CRM, GERS Data, Cegedim solutions, OneKey Cegedem customer database, Pharbase Cegedim customer database 14 OFFRE PHARMA MICROSOFT CSC
SOLUTIONS PHARMA CSC TrueBlue The Solution 8/9 TrueBlue Analytical CRM: Technological Components behind the CRM MS SQL Server Reporting Services Analysis Reports MS SQL Server Analysis Services OLAP Data Mart MS SQL Server Staging MS SQL Server Integration Services Integration 15 OFFRE PHARMA MICROSOFT CSC
SOLUTIONS PHARMA CSC TrueBlue The Solution 9/9 TrueBlue: A Comprehensive CRM Solution Native Integration between Operational and Analytical CRM Customer Database Operational CRM Analytical CRM Data IMS Data ERP 16 OFFRE PHARMA MICROSOFT CSC
SOLUTIONS PHARMA CSC TrueBlue Advantages 1/2 TrueBlue: Economical, technological and functional benefits Functional Benefits Technological Benefits -Flexible solution, easily adaptable for changing business model in respect of regional policies - Pre-built solution (reports, analysis, loaders, KPIs, etc.) -Modular, scalable system that covers all areas and functions involved in the company commercial processes -Web Based solution developed on Microsoft Dynamics technology -Licensing and maintenance cost reduction (one suite with ETMS module, IMS, BI, Marketing Events Management module, etc) -System configurable to allow user parameters management -Availability of standard software up-loads to integrate most common ERP systems, IMS Data, Marketing Events Management System, etc -Time project reduction -Drastic reduction of maintenance costs and response time (Help Desk) -Integrated tool for multi-channel communication with the customers -Zero cost for installing and updating remote users -Time and cost reduction for user s training (1 day) -Integrated company communication Portal 18 OFFRE PHARMA MICROSOFT CSC
SOLUTIONS PHARMA CSC TrueBlue Advantages 2/2 TrueBlue: Strong and Reliable Partnerships Functional Partnership with CSC Multinational system integrator and guarantee of a local support for the customer Technological Partnership with Microsoft Worldwide agreement for Pharma (common goal of developing the growth potential) Technological Partnership with Microsoft Functional and Integration Partnership with CSC -Functional and architectural analysis -Comarketing activities -Technological infrastructure implementation -Corporate accounting -Data migration -Embedded Microsoft License in the TrueBlue solution -Solution rollout -Microsoft Certified solution as a warranty of quality and replicability of the solution in other countries -Training -Evolutionary maintenance -Possibility to have Microsoft as Prime Contractor -Helpdesk, support and systems management activities in local language -Local worldwide presence (Microsoft) -Traditional licensing or Saas model -Account management in local language -Outsourcing/SaaS solution 19 OFFRE PHARMA MICROSOFT CSC
SOLUTIONS PHARMA CSC Trueblue Business Model Partnership Business Model Item Microsoft Trueblue CSC Service Expertise from Trueblue Delivered by CSC Licenses Development by CSC and Trueblue: Visual Studio 2008 Server : CRM Trueblue Suite Server : MS CRM Dynamics 4.0 SQL Server 2008 SQL Reporting, Analysis, Integration Services Windows server 2008 Client : Office 2007 Windows XP Support % of each license % of each license Third Party Maintenance 21 OFFRE PHARMA MICROSOFT CSC
