Culture: Elements, Adaptation, and Social Change
Explore the meaning of culture, its elements like language and values, cultural adaptation, transmission, and social change through movements like alternative and redemptive. Dive into how human interactions shape society over time.
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Presentation Transcript
Culture Culture is a word for the 'way of life' of groups of people, meaning the way they do things. ... Excellence of taste in the fine arts and humanities, also known as high culture. An integrated pattern of human knowledge, belief, and behavior. The outlook, attitudes, values, morals, goals, and customs shared by a society.
Elements of Culture 1.Languages, 2.Norms, 3.Symbols, 4.Values, 5.Attitude, 6.Rituals, 7.Customs and Manners, 8.Material Culture,
Cultural Adaptation A person that is being introduced into a new culture can feel a variety of different sensations.
Cultural transmission is the process through which cultural elements, in the form of attitudes, values, beliefs, and behavioral scripts, are passed onto and taught to individuals and groups.
Cultural lag People do not change their cultural into new culture
Social change Social change is way human interactions and relationships transform cultural and social institutions over time, having a profound impact of society. Social change refers to any significant alteration over time in behavior patterns and cultural values and norms.
Types of Social Change 1.Alternative social movements It try to cause limited change in a specific group of society. Home schooling (parents educating their children at home instead of sending them to school) is an example of an alternative movement because it tries to change only a portion of the population the children who are home-schooled and only in a limited way the education they receive.
2. Redemptive social movements It try to cause total change in specific individuals. They try to change the individual's whole way of life. Alcoholics Anonymous is an example of a redemptive social movement. It seeks to help an alcoholic to stop drinking, which changes his whole life..
3.Reformative Social Movement A social movement aimed at small changes for a large number of people, or for society as a whole (i.e. the environmental movement).
4.Revolutionary Social Movement A social movement aimed at big changes for everyone in society (i.e. a socialist revolution.)
Characteristics of Social change Social change is universal or it is an essential law. Change with diff. in speed & form simple society ... Change is unpredictable in general. ... Social change is change in community. Social change generally changes in direction.
The benefits of a social business 1.Better customer relationships By being a social business, you are seen to be open, transparent, accessible and responsive. If a customer can communicate with a company in real time and through a platform that suits them, then they will feel valued and respected. Better still, if that company exceeds their response expectations, then you don't just have satisfied customers, you have potential brand advocates. 2.Improved insight A social business can gain more and better insight into customers' behaviours, sentiments and actions. That, in turn, can create more targeted and relevant campaigns and product development.
3.Employee satisfaction A social business allows employees to be part of the conversation, both internal and external. The result is more involved, more collaborative, more motivated teams, who can, and are empowered to, make a difference. 4.Increased productivity By encouraging open collaboration and involvement, a social business enables a better flow of communication internally and a culture of getting things done as a team.
5.More innovation New ideas are more like to be shared, built upon, developed and put into action. Internally, employees from all parts of the business are empowered to innovate; externally, customers can contribute valuable insight and opinion about product or service development. 6.Enhanced reputation Your brand's success depends on its products and services living up to the claims that you make about them. If your service falls below the level your customers expect, they will be quick to react - and today that often means very publicly through the power of social. If you can respond to problems quickly, effectively and transparently, this can only work in your favour
Factors of Social Change Factors of Social Change 1.Demographic Factors 2.Technological Factors 3.Cultural Factors 4.Political Factors 5.Economic factor.
