Custom Carry Solutions Rebranding with TEDcases
"Explore the evolution of a company as it rebrands to TEDcases, focusing on design, engineering, and delivery of custom carry solutions. Discover the new direction, name, logo, and colors, embodying trust and dependability. Learn how TED fosters innovation to meet customer needs and build lasting trust. Consider domain options and the significance of the blue color scheme. Witness the transformation of a brand aligning with new ownership and opportunities, distancing from its previous identity to embrace a fresh, memorable image. Visit TEDcases for quality carrying solutions that prioritize design, manufacturing, and customer care."
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Presentation Transcript
Premier Pack Rebrand
Making a Change At the moment the brand no longer reflects the direction of the company New owners = New opportunities = New brand Distance the company from the current brand New name New logo New colors New website
History of experience and care with designing and manufacturing custom carry solutions Every solution is important, the last as important as the first Solving issues for clients through service, design, and manufacturing What We Represent
Whats in a Name - Short and easy to remember - Very different from existing name
TED: tedcases.com T= Think Thinking about the design and understanding what the customer wants and needs are and what problem we are helping to solve E= Engineer/Expertise/Execution Strong engineering, diversified manufacturing, Expertise Using the right technology, will to challenge ourselves Compliance D= Deliver Company will always deliver on its promises of making great carrying solutions with great quality and care TED is also an easily recognizable and trusting name allowing buyers to trust the brand on instinct The name gives the process of making the custom cases
Process Logo Color Blue- trust, dependability, responsible One of the most liked colors in the world Navy/dark blue and white Lighter blue and black Font Strong, bold, create a sense and strength and safety Design In general the logo would just be the words Adding a TED character for advertising as a cute and memorable way of explaining the company
Logo and Color Options TEDcases TED T Think, hink, E Engineer, ngineer, D Deliver eliver Think, Engineer, Deliver Think hink Engineer ngineer Deliver eliver Think Engineer deliver Other domain names available include: - TEDproduct.com - TEDcarriers.com - TEDcarrysolutions.com
Competition A great website example is SI Jacobson Manufacturing: http://sij.com/ Notice boxes fill the whole page clean lines Colors are bright and inviting Font is strong, bold, and big, drawing viewers attention to important ideals about the company In general the website is not too long
Mo Pro https://www.mopro.com/ $200 a month for the website design Aesthetic we re looking for modern, clean Guaranteed to work on desktops, tablets, and mobile devices Website Designs
Timeline Name is approved - 8/11 Engage Crowdspring.com for logo design? weeks on the website design 8/14 - should be completed by 8/25 Engage web design company Ready for implementation 9/15
