Explore the story of the Petronio Residency Center and how they navigated rising real estate costs in NYC by relocating to the Catskills. Learn how they adapted to economic challenges and faced new competition, making strategic decisions to ensure their survival in the dance community.
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Presentation Transcript
Flipping for Dance in the Catskills BY BRIAN SEIBERT
Chapter 4: The Adaptive Arts Organization Analyzing the potential impact of key environments on an organization 6 external environments: Economic Political and Legal Cultural and Social Demographic Technological Educational Informative sources The media Professional associations Consultants Audiences Other arts groups Board and staff Arts organizations led by managers who understand the relationships among, between, and within inputs processes, outputs, and eventually outcomes are better positioned to respond to changes in the external environment (Byrnes 105).
The Article Petronio Residency Center A luxurious research and development site for dancers and choreographers in southeast New York One of many dance residency sites in the Catskills All of these institutions were created in response to the same problem: Ever-rising real estate prices in New York City separating chronically underfunded choreographers from the time and space they need to work (Seibert 1). Mr. Petronio struggled to find affordable space for decades before relocating The area has developed into a flourishing community of dance organizations and performance sites There is slight concern, however, of overpopulation and competition.
Application The change: increasing real estate prices in New York City Mr. Petronio, along with many other choreographers, had to adapt to the changing real estate market and relocate for the benefit of his organization. While the location was not ideal and the process was a major adjustment, he could now afford to keep the organization running. The external environment: economic The information source: board and staff members, professional associations, the media
Application Now that the Petronio Residency Center has adapted to the economic environment, they face a new problem: competition. Mr. Petronio was not the only dance organization to relocate to Catskill. Many well-established performing companies and venues have dominated the market. Mr. Petronio has formed partnerships to ensure he is not once again booted from his current location. He is making smart management decisions that will guarantee success and survival for the Petronio Residency Center.
