Explore ALA's identity through focus group research to understand the evolution of membership, management industry changes, and the significance of the ALA name. The focus group structure for the 2017 Annual Conference includes invite-only sessions covering key discussion topics related to ALA's identity and role in the legal management industry.
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Focus Group Goals Problems We Are Trying To Solve Our research is trying to measure: Legal Evolution of membership make-up since 2000 (eligibility, demographics, new job titles, etc.) Management industry s continuous state of change (functional specialties, technological advances, fee structures, increased competition, etc.) How much a part of the ALA identity is the name itself? Is legal administrator limiting? How much part of ALA s identity is the word association ?
Focus Group Structure 2017 Annual Conference Plan Invite-only, with 10-15 participants, 45-60 minutes Utilize days/times during Virtual Conference session recording Cover three of the four topics of discussion ALA s Identity 1. ALA s Members 2. ALA & the Day-to-Day Role 3. Legal Management Industry 4. Leader: Board member* *plus Board member acting as recorder
Focus Group Structure Who Should Be Invited Members Non- members Business Partners Representative Samples
Focus Group Structure ALA Representative Samples Create multiple representative samples Demographic Engagement Industry Gender Geography Years of membership CLM s Products used Event attendance Job title Role Employer make-up
Focus Group Structure ALA Representative Samples Each segment will have two groups using identical filters Segment 1 Segment 2 Segment 3 Years of membership < 4 All job titles Balanced genders Mixed geography, Chapter status International, Nonmembers & BP s Mixed years of membership No administrator in titles Balanced genders Mixed geography, Chapter status International, Nonmembers & BP s Years of membership > 15 All job titles Balanced genders Mixed geography, Chapter status International, Nonmembers & BP s
