Developing an Education Campaign on Misclassification for Employers and Workers
Enhance awareness about misclassification issues among employers, employees, and independent contractors through an aggressive educational campaign. The goal is for 90% of employers and workers to understand misclassification definitions, costs, and where to seek help. Proposed steps include targeting new entrants to the workforce, Spanish-speaking communities, and the construction industry through various channels. The timeline involves identifying stakeholders, beginning targeted messaging, measuring audience familiarity, and pursuing paid channels based on funding availability.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
Education Campaign on Misclassification Jes s J. Villa, Administrator Wisconsin Dept. of Workforce Development, ERD
Recommendation #5 Undertake an aggressive campaign to educate employers, employees, independent contractors, and the general public about misclassification issues
Goal For 90% of employers and workers will be familiar with employee misclassification definitions, the costs of misclassification to workers and to the state, and where to seek assistance on misclassification issues.
Proposed Next Steps Focus on new entrants to workforce, Spanish- speaking communities, and construction industry Leverage owned channels Website with downloadable and shareable resources Email Social media Print-on-demand brochures Speaking opportunities Pursue earned platforms Seek funding for paid channels PSAs Targeted print ads
Timeline Jan 2021 Identify stakeholders to connect with target audience, develop resources March 2021 Begin targeted messaging and tracking on owned channels May 2021 Measure audience familiarity with misclassification, costs, and resources Pursue paid channels dependent on availability of funding
