Different Types of E-Marketplaces for Successful Commerce
Explore the diverse landscape of e-marketplaces, ranging from product online marketplaces to online service and rental platforms. Learn how these different types cater to various industries and consumer needs, shaping the landscape of digital commerce. Discover the hybrid models and hyper-local marketplaces that are redefining online buying and selling experiences.
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Dr . SNS RAJALAKSHMI COLLEGE OF ARTS & SCIENCE (Autonomous) Coimbatore -641049 Accredited by NAAC(Cycle III) with A+ Grade (Recognized by UGC, Approved by AICTE, New Delhi and Affiliated to Bharathiar University, Coimbatore) DEPARTMENT OF COMMERCE WITH DIGITAL MARKETING AND DATA MINING Topic : E-MARKETPLACE TYPES 1/X E-MARKETPLACE TYPES Mithra . B B.COM DM&DM
E-Marketplace Types E-marketplaces connect buyers and sellers together on a single platform for commercial activity. The way how they are connected and how the services or products are being sold on the platform categories the marketplace into different types. These marketplaces are also often defined under the term multi-vendor marketplace and sharing economy platforms. E-MARKETPLACE TYPES Mithra . B B.COM DM&DM 2
5 Types of E-marketplace: 1. Product Online Marketplace 2. Online Service Marketplace 3. Online Rental Marketplace 4. Hybrid Model in Ecommerce 5. Hyper local Marketplace E-MARKETPLACE TYPES Mithra . B B.COM DM&DM 3
1. Product Online Marketplace This type is what we typically call as an ecommerce marketplace, where people buy and sell products. The platform brings together all types of sellers into a one-stop-shop that is convenient for consumers to not only check prices for the best deals but do so all under one electronic roof. Also, with features like auction and fixed price sale, the seller lists a product and sets a deadline; buyer with the highest bid gets the item. E-MARKETPLACE TYPES Mithra . B B.COM DM&DM 4
2. Online Service Marketplace The online marketplace is no longer restricted to just selling products. You can even cater to the service industry. For a startup business that wants to launch a marketplace with minimal input, it is good to offer different services that people search for. In a services marketplace, the discovery of services forms the basis of its offering to customers and opportunities for paid work form the basis of its offering to freelancers. Platforms like Fiverr, Upwork are freelance services marketplaces. E-MARKETPLACE TYPES Mithra . B B.COM DM&DM 5
3. Online Rental Marketplace When it comes to online rental marketplace, the transportation and fashion industry are popular among investors and aspiring entrepreneurs. However, in the past few years, the rental marketplace for home appliances, electronic accessories, gears, is not too far behind to become famous. 4. Hybrid Model in Ecommerce There can be two types of hybrid online marketplaces. One category is where people expect to sell and buy both services and products on the same platform. The online marketplace like Olx fits into this category. E-MARKETPLACE TYPES Mithra . B B.COM DM&DM 6
5. Hyper local Marketplace The concept of hyper local came into the picture when people start to look for the nearby options while searching for shops, restaurants, etc. through search engines. In this marketplace model, the aim is to provide facilities and services within the shortest possible time from local vendors. E-MARKETPLACE TYPES Mithra . B B.COM DM&DM 7
THANK YOU E-MARKETPLACE TYPES Mithra . B B.COM DM&DM 8
