
Differentiated Products in Monopolistic Competition and Sponsorship in a Competitive Market
Explore the concept of differentiated products in monopolistic competition through examples like soft drinks and department stores. Delve into sponsorship deals like Nike's offer to LeBron James, illustrating how such signings reflect a monopolistically competitive market structure.
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Presentation Transcript
3 conditions 1. Large numbers of competing producers 2. Differentiated product 3. Free entry into and exit from the industry in the long run
Each of the following goods and services are differentiated products. Which are differentiated as a result of monopolistic competition and which are not? Explain your answers. A. apples B. soft drinks C. department stores D. steel
Lebron James Adidas Sponsorship Offer: $50 Million Reebok Sponsorship Offer: $75 Million NikeSponsorship Offer: $90 Million
Why would Nike spend $90 million on LeBron James? How does this signing reflect a monopolistically competitive market?