Digital Customers and Marketing Strategies
Explore the behavior of digital customers and the impact of online buying behavior. Learn about B2C and B2B marketing dynamics, ethics in the digital realm, and the environmental implications of digital marketing practices.
Uploaded on | 1 Views
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
CHAPTER 2 DIGITAL CUSTOMERS
2.1 INTRODUCTION Before considering how consumers behave online, it is worth reminding readers about why they re using the Internet in the users might be online purchase, it is more likely that they are there for another reason. This is important because they might come across or is forced upon them is disturbing whatever they were there for in the first place. first research place. Whilst make to or a any marketing that
2.2 ONLINE BUYING BEHAVIOUR Business to consumer (B2C) The Internet s potential impact on the buying cycle The basic AIDA sales funnel A contemporary sales funnel
2.2 ONLINE BUYING BEHAVIOUR Business to business (B2B) Two issues are significant in B2B marketing, they are that; 1. the method of both the decision-making process and the actual purchase differs from B2C, and 2. the range of products varies dramatically
2.3 THE ONLY WAY IS ETHICS speaking, this marketing environment in which it exists and is practiced; Access to the Internet Privacy The digital footprint Is help at hand? Online integrity Strictly digital section it isn t about about the but is
2.4 DIGITAL MARKETING AND THE ENVIRONMENT Another new subject to develop over coming years impacts the environment. The resources used in devices and environmental damage caused by the disposal of old ones could but they are too many steps removed from digital marketing. However, the disposal of waste packaging from e- commerce deliveries is included. the book that digital will is how the manufacture of new have been included
