Digital Marketing Overview: Strategies, Objectives, and Needs
Explore the world of digital marketing, including strategies like SEO, PPC, and social media marketing, objectives such as reaching the right audience and maximizing ROI, and the importance of real-time analysis and instant feedback. Learn about the various components of digital marketing and how it can help businesses connect with customers online efficiently.
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Presentation Transcript
Digital Marketing:also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.Digital marketing can be described as actively promoting products and services using digital distribution channels as an alternative to the more traditional mediums such as television, print and radio. Content Marketing Indiamart Influencer Marketing SEO Justdial Viral marketing Pay Per Click Online Public Relations Affiliate Marketing Social Media Marketing Email Marketing 1
What does digital marketing consist of? Website design Search engine optimization (SEO) Pay per click (PPC) Social media marketing (SMM) Email marketing Display advertising (banner ads) Affiliate marketing Content marketing Online reputation management (ORM) Search Engine Marketing (SEM) 2
Digital marketing objectives: One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have following 5 objectives. Reaching the right audience To engage with your audience To motivate your audience to take action Efficient spending on your campaign Return on investment (ROI) Reach The Right Audience Engage With Your Audience Motivate Your Audience Maximize Return On Investment (ROI) Digital marketing goal Digital marketing is about generating sales and/or capturing leads from customers that are searching on the Internet for answers. 3
Need of digital marketing: Time & Effort Saving Flexibility Real-Time Analysis Impactful Economical Instant Feedback 4
Digital marketing strategy : Traffic Generation Lead Promotion Event promotion Product selling Branding Reach Increasing App Download Interaction Seasonal & Occasional Sales Call Generation Increasing Video view Time-bound 5
Online/ off line Digital marketing: Online / Internet digital Marketing Online / Internet digital Marketing Mobile app Search Engine Social Media website Email Referral Offline digital Marketing Offline digital Marketing TV radio Mobile Out Of Home 6
Online/ off line Digital marketing: Digital Digital Marketing Marketing Video Production Content Marketing SEM Web Design Branding App Email marketing SEO Social Media Development 7
Digital Marketing Platform: Indiamart Justdial 10
