Digital Marketing Strategy and Action Plan for Zama Organics0
This presentation outlines a comprehensive digital marketing strategy aimed at increasing sales, revenue, and brand recognition for Zama Organics. It covers key channels such as SEO, social media, email marketing, Google AdWords, PR management, and content marketing. Additionally, it delves into the search landscape for Zama, addressing brand search, non-branded keywords, local search, and reviews/news search to improve online visibility and engagement.
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Presentation Transcript
Digital Marketing Strategy and Action Plan for Presented by Digitally Scrambled www.digitallyscrambled.com
Scope of Digital Marketing to Increase Revenue and Branding This presentation is aimed to increase sales, revenue and brand name for Zama Organics through digital marketing. Here are the primary channels that will help reach out to the targeted audience in short span of time: Search Engine Optimization Social Media Email and Newsletters Google Adwords and Social Media Advertisement PR Management and Content Marketing
Search Engine Optimization Below we have outlined the entire Search Landscape for Zama, so you are able to comprehend what it entails. We have asked probing questions to help you assess where you stand and answered some of the questions with screenshots of actual search results. With this, you will be able to understand the gaps in your current search performance. 1) Brand Search 2) Performance of Non Branded Keywords 3) Local Search 4) Reviews and News Search
Brand Search Do you occupy all the top 10 search results on page 1 for your brand keywords, such as a) Zama+ {Product /Service} keywords b) Zama+ {Map/Support/Booking/Customer Care/Payment/Tariff} zamaorganics.com shows up along with Rich Snippets. We can work to highlight the USP in website description try to increase reviews.
Non Branded Keywords Do you rank in the top 3? How many times? What is your Share of Voice in Search in all your product categories? Are you visible enough digitally to reach your targeted audience? zamaorganics.com doesn t rank for conversion based keywords such as Buy Fresh Herbs in Mumbai
Local Search Do all your listings and locations show up in Map 3 pack results? Are your addresses and phone numbers verified, updated and optimized? Do you show up in location/city based keyword searches? zamaorganics.com does not show up in Local Searches, we need to get it up in top 3 map listing across all targeted pin-codes.
Reviews and News Search Are you using News media coverage and review platforms to generate more conversations, shape opinions and drive more search traffic to your website? zamaorganics.com doesn t any blogger or media reviews. We need to work on getting some trusted sources to rank reviews on search pages.
Social Media While Zama Organics has social media presence, it is not utilizing all social media platforms effectively. Infrequent posts and lack of engagement with followers being the key problems we have spotted. We need to maintain all Social Media channels, mainly Facebook, Instagram and Twitter with daily updates, replies and engagement with costumers. Social Media will help: To connect with potential costumers and create a brand following for the brand. To delight current costumers through engagement. To generate more sales and leads for property through various offers and events. We will work to create a social media calendar and will interact with our targeted audience actively using organic reach and paid social media ads as well.
Email and Newsletters The best kind of customers are returning customers and e-mailers and newsletters make sure that you are in touch with your audience. Here are some type of newsletters that Zama can send to its database: Specials and Sales Newsletter: keep your customers informed about all sales and special offers through interactive sales-focused emailers. Monthly Newsletter: keep your clients educated with a simple monthly newsletter that can contain things like latest industry news and more Seasonal Emailers: why not send your customized offers for their birthdays etc.?
Google Adwords and Social Media Advertisement Google Adwords and Social Media Advertisements are quickest way to get any message out or increase sales. You can expect 30% increase in sales within one week of advertisements.
PR Management and Content Marketing We need to work aggressively to collaborate with bloggers, influencers and media outlets to grow a brand name for Zama.
What can we do for you! End-to-End digital marketing management that includes planning and executing all campaigns with inputs from Zama Team. Monthly Reports along with detailed key points to measure digital marketing campaigns that will help understand the impact, success and key focus areas for Zama. www.digitallyscrambled.com +91-7738108074 digitallyscrambled@gmail.com
