Digital Media Innovation Degree Overview
The digital media landscape is evolving rapidly, creating a demand for graduates skilled in social, digital, and data roles. This overview details the process and driving philosophy behind the development of a degree focused on preparing students for emerging digital careers. The curriculum covers a range of areas including web publishing, social media strategy, advanced coding, and multimedia skills, all designed to meet the changing demands of the media industry. The degree emphasizes problem-solving, innovation, and an entrepreneurial mindset, with a flexible and adaptable curriculum mix of in-person, online, and hybrid courses.
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DIGITAL MEDIA INNOVATION
DIGITAL MEDIA INNOVATION The media landscape now includes the remediation of traditional areas as well as new areas Opportunities for graduates exist: social, digital and data roles within traditional media organizations media roles in tech companies media startups strategic innovation roles in all organizations- advanced social, seo, and analytics roles. changing media roles in the future
OUR PROCESS Started during Spring 2014 semester with a Google Doc that included several open-ended questions Developed a qualitative survey for recent alums, digital faculty and pros Discussions with various alums and professionals Design Thinking Workshop
OUR PROCESS How Might We develop a degree that prepares some students for emerging digital careers and better leverages faculty competencies. Discussed reasons for new degree, competencies and elements. Developed individual dream degrees, then combined.
DRIVING PHILOSOPHY Learning how to learn Grounded in storytelling Mix of conceptual and skills courses; not a purely vocational degree Problem-solving, innovation, entrepreneurial mindset Mix of in-person, flipped, online and hybrid courses Flexibility/adaptability in curriculum Experience learning elements
DIGITAL MEDIA INNOVATION DEGREE Same Core as Other Majors (12 hours): Intro to Mass Comm, Media Writing, Media Law, Fundamentals of Digital/Online Media DMI Major Requirements (15 hours total) Required (9 hours) MC 4315 Web Publishing includes elements of content, design, mobile, programming and multimedia MC 4326 Advanced Social Media and Analytics strategy, research, content and analytics related to digital media careers; other courses could be developed to also satisfy this requirement. MC 4328 Digital Media Innovation Capstone - Guest Speakers on innovation, technology, research and strategy; development project Choose Adv Coding or Multimedia (6 hours): MC 3390 - Media Design MC 4336B - Documentaries MC 4323 - Multimedia Journalism MC 4324 - Visual Storytelling MC 4325 - Coding and Data Skills for Communicators MC 4327 - Mobile Media Development
DIGITAL MEDIA INNOVATION MAJOR Electives (12 hours) Recommended 3 hours additional digital elective can include digital short courses MC Electives 3 hours - one course in Intro to PR, Advertising, Writing for Elec Media, News Writing and Reporting I 6 hours in other advanced MC courses Other Internship, Practicum Minor
DIGITAL MEDIA INNOVATION DEGREE Digital Short Courses One credit hour each. Offered online/hybrid/in-person Digital Ethics Drones/Sensors Coding Workshop Mobile Storytelling in the Park Solutions Journalism More to come this fall. Other topics as proposed
JOBS! Tow Center Report top three hiring priorities: coding, audience development/data and visual storytelling News Application Developer Data Journalist Digital Strategist Social Media Editor Community Engagement Manager Digital Product Manager Data Analyst Multimedia Experience Developer Web Producer Web Designer Web Developer Mobile Application Developer
MORE INFORMATION Awaiting final approval of Texas Higher Education Coordinating Board More information on Mass Comm website http://www.masscomm.txstate.edu/degrees-programs/digital-media- innovation.html
