
Driving Forces of Corporate Social Responsibility
Understand the driving forces behind Corporate Social Responsibility (CSR) including the free flow of information, brand reputation, growing affluence, ecological sustainability, and globalization, shaping businesses' ethical behavior toward society. Explore how CSR is impacted by economic development, workforce quality, and community well-being, highlighting the importance of proactive corporate action for a sustainable future.
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Presentation Transcript
Presentation on driving forces of Corporate Social Responsibility By: Seema Karki Nishma Khoteja
Concept of Concept of CSR( Responsibility Responsibility ) ) CSR(Corporate Social Corporate Social CSR can be defined as the ethical behavior of a company towards society . Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of lien of the workforce and their families as well as of the local community and society at large -The World Business Council for Sustainable Development
Driving forces of CSR The free flow of information Brands Growing affulence Ecological sustainability Globalization
Growing affluence CSR becomes more relevant as economies grow and stabilize. The greatest attention to CSR is found in developed countries. Stable work and security provide the luxury of choice and socially responsible activism. No such luxury exists when basic needs are in question.
Ecological Sustainability The most obvious and most talked about of the drivers, concerns over pollution, waste, natural resource depletion, climate change and the like continue to fuel the CSR discussion and heighten expectations for proactive corporate action. After all, it is in the best interest of firms to protect for the sustainable future the long-term availability of the resources on which they depend.
Brands Brands are today the focal point of corporate success. In other words, reputation is key and honest CSR is a way to protect that reputation and therefore the brand. By involving themselves in corporate social responsibilities companies get the positive wind from the consumers.
Globalization Operating world wide Cultural differences have added to the complexity of CSR as expectations of acceptable behavior vary regionally. With increased power comes increased responsibility.
The free flow of information Through the Internet and other electronic mediums the information is easily available. Especially in the case of three important groups: consumers, NGOs and the general media. Easily accessible and affordable communication technologies have permanently changed the game and only truly authentic and transparent companies will profit in the long term.