Driving Mutual Growth: Balancing Revenue Strategies
Explore the art and science of revenue growth management in connecting consumers with shoppers for profitable growth. Join industry experts as they navigate the challenges and opportunities in today's complex retail environment.
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Presentation Transcript
Connecting the consumer to the shopper to drive mutual profitable growth Balancing the Art & Science of Revenue Growth Management Part III
Todays Panel Moderator: Tim Barnes: Director, Revenue Growth Management: JM Smucker Company Panelist: Andre Romero: Vice President, Revenue Management: Campbell s Soup Company Panelist: Craig Eaton: Director, Revenue Management: Ocean Spray Panelist: Michael Stainitsz: Principle: Revenue Management Labs Panelist: Mike Milanowski: Sr. Manager, Data Science: JM Smucker Company
We live in a complicated environment Confusing world Competing values Consumer value is perceived from both experiential factors and price Competing values drive industry focusing on cost and negotiation
A Myriad of Factors We find ourselves fighting to do the same thing over and over vs embracing new thought and collaborating for success The Consumer The Shopper vs. Derive value Bifurcation Delivers my tastes Diversity Uniqueness Experiential Expanded Opportunities Incorporate into daily life
The Challenge Revenue Growth Management Promotion Strategy Mix Price Pack Architecture Operationalizing the Plan Collaboration Strategy Strategic Pricing Management We are being charged to DoMore, With Less, With More Visibility and Inside Ever Increasingly Changing Dynamics
The Balancing Act Revenue Growth Management has the responsibility to connect the dots for the manufacturer and retailer to mutuallygrow The Shopper The Consumer What they think vs what they do Trade-offs, Decides & Spends Thinks, Needs & Consumes The Retailer The Manufacturer Bridging one growth plan Growth & Performance Plan Growth & Financial Plan
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