E-Commerce and Retail Website Insights
Explore the nuances of e-commerce and retail websites, covering topics such as multichannel retailing, comparison shopping engines, direct-to-consumer models, e-commerce website strategies, and fulfillment processes. Gain valuable insights into key decisions and practices in the digital retail landscape.
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Presentation Transcript
CHAPTER 6 E-COMMERCE AND THE RETAIL WEBSITE
6.1 INTRODUCTION Websites divided into two main categories: 1.Pure-play 2.Multichannel It is still the case that a significant number of retailers do not sell online at all even though they have a website. Niche sellers What counts as e-commerce? delivering e-commerce services can be
6.2 MULTI- AND OMNI-CHANNEL RETAILING Is multichannel now the way of shopping? Click-and-collect more than fulfilment Key decisions
COMPARISON SHOPPING ENGINES AND E-MARKETPLACES, THIRD-PARTY SHOPPING SITES AND SOCIAL SHOPPING Distinctions between the blurred with some being all three. Comparison shopping engines e-Marketplaces Third-party shopping sites Social commerce Key decisions 6.3 practices have become
6.4 DIRECT TO CONSUMER (DTC) A long-standing model that has been hijacked by the digital generation number of so-called DTC companies because they sell only website but they re not the manufacturers of the goods ... so they are not DTC. No middleman so more profit to be made, but wide distribution difficult. Key decisions of marketers with a being online given from the their title own
6.5 THE E-COMMERCE WEBSITE Sites must cater for different visitors, e.g. 1.Direct purchase 2.Search and deliberation 3.Knowledge-building 4.Hedonic browsing The checkout process Key decisions - vary product[s] being sold depending on the
6.6 FULFILMENT AND RETURNS As referred to as logistics fulfilment is still (despite considerable coverage press) too often the neglected commerce. Stock control Shipping costs Outbound logistics Returns Key decisions with its offline equivalent commonly in the popular of element e-
