EasyPlug Hyperlocal Marketplace for Buying and Selling Locally

EasyPlug Market Place A Unique and Innovative Hyperlocal Marketplace to Connect Buyers and Sellers By Lebogang Moloto July 2024 1

Table of content Introduction Unique value proposition Capitalization potential in the international market Project implementation strategy in the international market Rate of return of the project Marked competitive/ technological edge Social value, inclusivity Innovativeness Demo 2

Introduction An online platform that intends to connect local Small Medium and Micro Enterprises (SMMEs) with local sellers in nearby locations, enabling them to buy and sell locally. a platform for individuals to trade used items and donate free items within the community. It utilises face-to-face interaction where buyers pay for what they see to avoid being scammed. Key features: location and mobile verification, share your meet up location, less than 40 seconds to post an item for sale, user reviews and ratings, search for item by category, search location option, secure private chat and video call with buyer and seller Cont: group items from same seller, favourite items to get notified of price drops, fraud detection system for potential signs of fraud and threats on the platform, screen reader compatibility and free items. The marketplace also aims to facilitate convenient, sustainable and socially responsible ecommerce within neighbourhoods. 3

EasyPlugs unique value proposition lies in its hyperlocal focus, safety features and user-friendly experience, making it a go to platform for: Neighborhood transactions that connects buyers and sellers in the same community and surrounding communities, fostering a sense of community , trust and accountability Secure transactions and security features such as location verification, share your meet up location option; user reviews, and a private chat and video call to ensure safety, screen reader compatibility and secure experience for users Unique value proposition Convenience for users to buy and sell within their community and local communities Proximity by transacting with nearby users at no packaging and delivery fee cost Easy listing processes and strong search functionality that makes it easy to buy and sell items locally Local economic growth by keeping transactions within the neighborhood, benefitting local businesses and residents Reduced carbon footprint as less transportation is required, reducing environmental impact. Promotes sustainable consumption by encouraging the re-use and recycle strategy within the community 4

Capitalization potential in the international markets Unique hyperlocal online marketplace model Strong focus on trust, safety and community building User friendly interface and unique features such as GPS user verification, AI-powered fraud detection and trust scores Growing demand for convenience and proximity Increasing adoption of mobile commerce Potential partnerships and acquisitions within SADC countries Rapid urbanization and growing middle class Increasing smartphone penetration Growing demand for marketing and advertising platforms by local start ups Growing demand for used items and sustainable consumption 5

EasyPlug implementation strategy in the international markets Conduct market research to understands BRICS countries consumer behavior, preferences, and needs Partner and collaborate with BRICS businesses, organizations, and governments to establish a strong network and ensure a smooth launch Adapt the platform to accommodate BRICS countries` language preferences (English, Portuguese, Russian, Hindi, Mandarin, Arabic, Persian) and currencies Ensure the platform complies with BRICS countries laws and regulations, such as data privacy and consumer protection Develop a localized marketing campaign to raise awareness and drive user adoption, utilizing social media, local influencer partnerships and advertising Offer incentives for early adopters and referrals such as discounts/rewards to encourage users to try the platform Launch the platform in BRICS major cities like Pretoria, Johannesburg, Brasilia, Sao Paulo, Moscow, Saint Petersburg, New Delhi, Mumbai, Beijing, Shanghai, Tehran, Cairo, Addis Ababa, Abu Dhabi, Dubai and gradually expand to other regions Launch the platform in a phased manner (pilot phase, beta phase, full launch) and have a launch event to show case the platform and build buzz among citizens Monitor user feedback and market trends to continuously improve and adapt the platform for the BRICS market Once established, focus on scaling the platform to reach a wider audience and expand the service offerings 6

EasyPlug rate of return Listing model: Revenue share of R20 to R100 per user per month - Rate of return of between 20% to 50% per annum Advertising model: Revenue share of R35 to R400 per user per month- Rate of return of between 30% to 70% per annum Data analytics and insights model: - Revenue share of R18 000 to R80000 per month per client - Rate of return: 50% to 100% per annum Premium services and subscriptions model: Revenue share of R200 to R400 per user per month - Rate of return: 40% to 80% per annum Assuming EasyPlug hyperlocal marketplace generates R160 000 in revenue, the estimated rate of return could be: R10 000 to R5 000 per annum (20% to 50% ROI) for listing model- R15 000- R20 000 per annum (30% to 70 % ROI) for an advertising model R30 000 to R50 000 per annum (50% to 100% ROI) for data analytics and insights - R40 000 to R80 000 per annum (40% to 80% ROI) for premium services and subscriptions. 7

EasyPlug technological edge AI-powered matching algorithm by utilizing machine learning to optimize matches between buyers and sellers based on location, preferences, and behavior. Real-time inventory management that enables sellers to update their inventory in real-time, ensuring accurate availability and reducing errors. GPS-based location services that facilitates precise location tracking and routing for efficient meet up and pickup locations Data analytics and insights that provides valuable market research and trends to sellers, helping them optimize their listings and marketing strategies. Cloud-based infrastructure that ensures scalability, reliability, and flexibility to handle high volumes of transactions and big data. Integration with wearables and IoT(Internet of Things) devices that enables users to receive notifications and updates on-the-go, enhancing the overall user experience. Advanced security measures that enhances robust security protocols to protect user data and prevent fraud. Continuous updates and innovation by regularly updating and adding new features to stay ahead of the competition and meet evolving user needs 8

EasyPlug Social value/inclusivity Accessibility as EasyPlug is designed to be user-friendly for people with disabilities, with features like screen reader compatibility and high contrast mode. Language diversity as it will be available in multiple languages, making it accessible to a broader audience. Promote financial inclusion as it offers payment options for unbanked individuals Community building as it fosters connections between neighbors and local businesses, strengthening community bonds. Sustainable living by encouraging reduced carbon footprint through local transactions and reduced transportation needs. Support for local businesses to empowers small businesses and entrepreneurs, contributing to local economic growth. Job creation as it generates employment opportunities in customer support, engineering and other areas. Inclusive pricing as it offers competitive pricing and discounts for low-income individuals and families. Cultural sensitivity as it intends to celebrates diverse cultural events and holidays, promoting inclusivity and understanding of different BRICS countries cultures 9

EasyPlug innovativeness Uses machine learning to suggest products based on user behavior, preferences and location. Allows users to virtually try out products and see product demos through augmented reality (AR) shopping experience Video consultations that enables users to consult with experts and sellers directly through video calls. A points system and rewards for frequent users and referrals. Updates inventory levels in real-time, reducing errors and improving efficiency. Integration with wearable devices and IoT technology. Uses data analytics to predict demand and optimize inventory levels. In-platform education and workshops that offers tutorials and webinars. 10

Easy Plug Marketplace Buyer Seller Supply of: Security and system architecture module User verification management Demand for: Security & Governance Data Products Products Revenue Generating module Services Services User Seller listing fee Advertising subscription Data and analytics Premium services Access EasyPlug Marketplace via these channels: Access EasyPlug Marketplace via these channels: Match buyer to seller module Algorithm matches demand to supply on: Product/Service Website Mobile App Website Mobile App Geographical proximity Price Buyer Seller Buyer and seller meet Transaction is completed Goods/Services exchanged

Project progress The total amount required to develop EasyPlug hyperlocal marketplace is R300 000.00 South African Small Enterprise Development Agency (SEDA) funded our project DEMO with an amount of R30 000.00. The demo will be completed end of October 2024. The South African Department of Science and Innovation in collaboration with Technology Innovation Agency awarded us a grant of R270 000.00 for the development, testing and quality assurance, deployments and final adjustments as well as post deployment support. The solution is likely to be completed in January 2025.

EasyPlug demo link https://local-y6z3.vercel.app/#