Effective Ag Literacy Strategic Planning Process for Results

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Explore a comprehensive strategy for maximizing the impact of agricultural literacy investments. Learn about the pillars of ag literacy, key steps in the planning process, and how to ensure successful outcomes and engagement.

  • Ag Literacy
  • Strategic Planning
  • Agriculture
  • Results
  • Engagement

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Presentation Transcript


  1. Ag Literacy Strategic Planning Process (Your organization) (Presenter) (Date)

  2. Central Question: How do we ensure our investment in ag literacy efforts yields results?

  3. Pillars of Ag Literacy Background Shaped by the needs of the ag industry Informed by academic research Developed and adopted by American Farm Bureau Foundation for Agriculture in 2012

  4. Begin With the End in Mind Informed Consumer and Voter Analysis Knowledge Building Discovery Awareness

  5. Our Process Step 1 Gather Input and Prioritize Efforts Have Leaders/Key Stakeholders Complete Survey Summarize and Analyze Results Establish Priorities and Opportunities for Future Ag Literacy Efforts Step 2 Catalog and Review Current Efforts List current ag literacy events and materials in worksheet and summarize relative success Map each to Pillar, audience, and engagement method Step 3 Develop Strategic Plan for Future Ag Literacy Efforts Determine which activities to keep, modify and/or replace Develop schedule and plan Communicate new strategic plan with others

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