Effective Communication of Research Findings and Recommendations
Results and recommendations from a research study must be effectively communicated to sponsors for acceptance and implementation. The written report should focus on presenting facts and arguments to bridge the gap between current and desired states. Identifying the purpose of the report is crucial for tailoring it accordingly, whether for providing specific details or selling an idea to management. Different types of reports, like detailed reports and simple descriptive reports, serve varied purposes in conveying information and recommendations.
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Presentation Transcript
Chapter -Eight The Research Report By: K. E 2/21/2025
The report Results of the study and recommendations to solve the problem have to be effectively communicated to the sponsor, so that suggestions made are accepted and implemented. Contentsand organizationof written report and oral presentation depend on the purpose of the research study, and the audience to which it is targeted.
Types of report Reporting orally in form of presentation Oral It is the written report in the form of document Written
The written report The written report enables the manager to weight the facts and arguments presented therein, and implement the acceptable recommendations, with a view to closing the gap between the existing state of affairs and the desired state. To achieve its goal, the written reports has to focus on the issues discussed below.
The purpose of written report Reports can have different purposes and hence the form of the written report will vary according to the situation. It is important to identify the purpose of the report, so that it can be tailored accordingly. If the purpose is simply to offer details on some specific areas of interest requested by a manager, the report can be very narrowly focused and provide the desired information to the manager in brief format.
Cont.. On the other hand, the report is intended to sell an Idea to management, then it has to be more detailed and convincing as to how the proposal idea is an improvement and why it should be adopted. Here the emphasis would be directed on presenting all the relevant information backed by the necessary data, to persuade the reader to buy in to the Idea .
Detailed report The first type, is where the manager asks for several alternatives solutions or recommendations to rectify problem in a given situation. Here the researcher provides the requested information and the manager chooses from among alternative and makes the final decision. In this case more detailed report surveying past studies, the methodology used for the present study, different perspectives generated fro interviews and current data analysis and alternative solutions based on the conclusions drawn therefrom will be provided.
Simple descriptive report The second type of report might require the researcher to identify the problem and provide the final solution as well. That is, the researcher might be called in to study a situation, determine the nature of the problem, and offer a report of the findings and recommendations.
Cont The other kind of research report is the very scholarly publication presenting the findings of basic study that one usually finds published in academic journal.
The audience for the written report The organization of a report, its length, focus on details, data presentation, presentation modes of the report will and illustrations will , in part, be a function of the audience for whom the report is intended to be presented.
Characteristics of a Well-Written Report Clarity Conciseness Coherence The right emphasis on important aspects Meaningful organization of paragraphs Smooth transition from one topic to the next Apt choice of words Specificity 11
Contents of Research Report Title Executive summary or a synopsis Table of contents The research proposal Purpose of the study Background Problem statement Framework of the study & hypotheses Method Data analysis Conclusions and recommendations 12
Oral Presentation Deciding on the Content Visual Aids For instance graphs, charts, tables The presenter The presentation Handling questions 13
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