Effective Communication Strategies for Grains & Legumes Nutrition Council
The Grains & Legumes Nutrition Council focuses on promoting grains and legumes through evidence-based information. They employ various communication tools for consumers and health care professionals, emphasizing collaboration with partners and audience-focused messaging. Key aspects include communication strategy, planning, budgeting, and maintaining a concise and engaging tone.
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Presentation Transcript
Communications approach at Grains & Legumes Nutrition Council Kathy La Macchia March 2022 GRAINS & LEGUMES NUTRITION COUNCIL
Who we are GRAINS & LEGUMES NUTRITION COUNCIL Group of credible, independent experts on grains & legumes nutrition We are a Health Promotion Charity and a non-profit organization We promote grains and legumes as part of a balanced diet through evidence-based information We work with grains and legumes research associations, millers and food industry We focus our communications to health care professional- dietitians, influencers and consumers
GRAINS & LEGUMES NUTRITION COUNCILCommunications tools we use FOR CONSUMERS Social media- Instagram, facebook Run national and global campaigns Connect with influencers Recipe promotion and nutrition facts and myth busters Newsletters for our consumers On pack communications Little paid advertising in womens and health magazines
GRAINS & LEGUMES NUTRITION COUNCILCommunications tools we use FOR HEALTH CAE PROFESSIONALS Social media- Facebook and Twitter Webinars Media releases on research Product and recipe spotlights Ready reckoners, fact sheets Audit updates
Do Partners communicate simultaneously? GRAINS & LEGUMES NUTRITION COUNCIL We aim to work collaboratively especially for research release and campaigns eg wholegrains week We work with main stakeholders communication style depends on message We focus on high level detail communication to health care professionals & key messages for infleuncers & consumers We discuss with our partners who will do what media and ensure all syncronised Also work with Nutrition partners for key promotions and capaigns
What is most important for good communications? GRAINS & LEGUMES NUTRITION COUNCIL Communication strategy Planning and Budget Collaboration with partners Understand the audience Focus on right language and tone Keep it short and sharp
