Effective Communications Strategies for NGSS Adoption & Implementation
Enhance your NGSS adoption and implementation efforts with effective communications strategies. Learn how to engage key audiences, leverage media opportunities, and celebrate achievements to drive success. Take advantage of the provided guidelines, next steps, and tools/supports for a comprehensive approach towards achieving your goals.
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Presentation Transcript
Planning for Success Effective Communications for NGSS Adoption & Implementation Efforts
Communications Plan Guidelines Know your audience what is the purpose or goal of your communications plan? Who are your spokespeople? Will press be engaged? Debrief key editors/reporters on the issues be proactive Identify and prep your spokesperson(s) for each media opportunity Submit op-eds to support key milestones (ie, adoption support, implementation planning and roll out, etc.) Schedule press release and social media effort to support key milestones Utilize coalition resources to develop advocates , spokespeople and leverage communications outlets NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga. 2
Communications Plan Guidelines Celebrate the achievements of your state s team Utilize NGSS talking points in all key messaging efforts Op-eds, blogs, social media Consider partnerships with local science community: schools; technology museums and centers; labs; university research facilities; STEM employers If possible, include local writing team member, state science supervisor, education board member or other NGSS partner as keynote speaker Work with Achieve to coordinate media outreach, as needed NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga. 3
Next Steps Coordinate with lead states and partners on any engagement support you may need Share your plans and tools Develop/refine communications plan Develop/refine implementation plan Network with lead states to learn from each other and leverage resources Proactively communicate with stakeholders (legislators; educators; parent and student groups; business leaders) Utilize social media, appropriately Ongoing engagement via social media and through local action networks NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga. 4
Tools and Supports The materials below informed this presentation and may be of assistance: Communicating the College- and Career-Ready Agenda Achieve http://www.achieve.org/future-ready The Common Core Implementation Workbook Achieve and U.S. Education Delivery Institute http://www.parcconline.org/CommonCoreImplementationWorkbook NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga. 5
COMMUNICATIONS SUPPORT CONTACTS Chad Colby, Achieve ccolby@achieve.org Marina Stenos, Widmeyer Communications marina.stenos@widmeyer.com Thank You NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga. 6
