Effective Etiquettes for Online Classes and Sales Letter Writing

Etiquettes to Attend Online Classes 1. Join class on time. 2. Mute your mic. Phone. 3. Unmute while answering or raising questions. 4. Do not attend class against a noisy background 5. Do not turn on camera. 6. Turn on camera while you are presenting

Communicative English Course Code: HSS-S101 Deepti Agarwal Instructor

Sales Letter AIDA is the acronym for a commonly used sales letter formula. The initials stand for: A- Attention= Grab/ direct the attention towards the product.(Introduction) I- Interest=The receiver should become interested in your product. D- Desire = The letter must create the desire to buy your product. A- Action = Help the receiver to take action e.g. contact you or buy from your website

Introductory Paragraph =A (Attention) Grab the attention of the audience a. We are happy to introduce the new range of HP computers with inbuilt hi tech features highly suitable for academic needs and purposes. or b. Our retail store has been providing digital solutions to academic institutions for more than twenty five years . To meet your requirements, we would like to suggest a new product of HP computers, model no, XYS, 123.

Elaborate= I (Interest) Interest is build by informing about a product in detail. It is better to List or number the features: For example: The features of HP model no. xxxxxxxxx are: a. Processor: Intel Core i5 b. Generation: 10thGen c. MS office includes Home and Student d. Available in metallic colors- xxxx, ggggg, (Other attractive features).

D (Desire) Any one specific feature that caters to the buyer s requirement.

Conclusion= A (Action) Offers/ Discounts/ Services As you would be placing a bulk order, we would be happy to give you ten percent discount on the final amount. We would provide free installation services. We would give one year warranty on ..

Complaint Letters The tone of your letter should be respectful and constructive. The person reading the letter may not be directly responsible for the problems you are having. Be Courteous Be concise. Be prompt

Avoid sounding Rude and Harsh Example: You have sent damaged goods. (Blaming) 2. Don t you value time? I am certain your answer is in negative, no because I haven t received my order yet. (Blaming) 3.I knew from beginning you people lack professional skills that is why you have misplaced my package. (Bias)

Addressing the issue The goods received are in damaged condition. The delivery is delayed. The package is misplaced.

Complete Message Information You May Want to Include: Store name and location Your account number Relevant dates, such as when you bought goods or services and when the problem began Names of sellers, customer service representatives, or managers with whom you ve addressed the issue previously Serial and model numbers Copies of receipts, invoices, and warranties Copies of previous correspondence, such as emails, chat logs, or letters Your contact information

Example a. I am expressing my dissatisfaction with the purchase of HP computer Model X which I bought from smiley Digital store on January 28, 2020. Though the device functioned well initially, it stopped functioning properly after a week. b. As it seems the device has some inbuilt technical issues, I would like to get either a new device same model or full refund that is Rs. 35,000 including tax. For your reference, I have enclosed a copy of the original receipt. And my account details are: c. I am looking for a quick response as my professional work is getting affected. d. For any clarification, please contact me on the telephone no. xxxxxxxxxxxxxxx. e. Sincerely,

I received damaged goods so I want replacement. The goods received are damaged so kindly/ please replace them. You have sent damaged goods so you better replace them.

Body of the Letter Standard phrases are: With reference to your letter of January 3rd With reference to your advertisement in the Times of India dated 12th December, 2011 With reference to your phone call today With reference to the last telephonic conversation

Call for action You have now explained the reason for writing your letter. The next step is to state the specific purpose - what you want to achieve by writing - of your letter. Standard phrases are: I would be grateful if you could --- Could you possibly ---

Closing remarks Thank you for taking the time to read my letter. Thanks for your time. Thank you for your consideration Feel free to write if you have any questions. Feel free to contact us again if we can help in any way.

Call for future action We look forward to hearing from you soon. We look forward to seeing you next week.