Effective Family Communication Best Practices | Dan Beard Council June 2021
Discover the best practices for family communication as shared by the Dan Beard Council in June 2021. Learn how to effectively break through the communication clutter, set the tone for your den, pack, or troop, and ensure your messages are unified, consistent, and brief.
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Presentation Transcript
FAMILY COMMUNICATIONS BEST PRACTICES DAN BEARD COUNCIL, JUNE 2021
FACILITATED BY: Amy Gath Brian Gath Vice President, Marketing Dan Beard Council Board of Directors Eagle Scout & Former Pack 189 CubMaster
FAMILIES TODAY ARE BOMBARDED WITH COMMUNICATIONS According to a 2019 campaign monitor survey, the average American Family receives over 120 messages per day from a variety of sources Source: Campaign Monitor 2019 Message Study.
AND IN THAT CONTEXT. HOW DO YOU BREAK THROUGH? COMMUNICATIONS TO FAMILIES SET THE TONE FOR YOUR DEN, PACK OR TROOP
3 BEST PRACTICES FOR FAMILY COMMUNICATIONS Think CUB! C Communicate Consistently U Make sure your messages are Unified B Keep it Brief
C COMMUNICATE CONSISTENTLY Establish a regular cadence for communication Set up a consistent channel for communications Be careful not to communicate old news
U MAKE SURE YOUR MESSAGES ARE UNIFIED If you re sharing information in multiple places, make sure it is all the same! If you re sharing information in multiple places, link messaging back to one source of the truth Think hard about where you post communications maintaining multiple channels is a lot of work, and the consequences of out-of- date information can be dire
B KEEP IT BRIEF The average person has an 8-second attention span. Short and simple wins every time. Source: Microsoft Neuroscience study, 2015.
3 BEST PRACTICES FOR FAMILY COMMUNICATIONS Think CUB! C Communicate Consistently U Make sure your messages are Unified B Keep it Brief
