Effective Headline Writing Tips for Better Engagement
Learn key strategies for crafting compelling headlines that capture readers' attention. Avoid common pitfalls such as ambiguous language, excessive use of abbreviations, and improper punctuation. Discover how to effectively utilize colons, semicolons, and quotation marks in headlines. Familiarize yourself with important abbreviations and acronyms commonly used in the media industry. Enhance your headline writing skills with practical guidance on structuring headlines for impact and clarity.
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Presentation Transcript
MEDIA TRANSLATION WEEK 2
- Don't use abbreviations that are not immediately recognized by readers and are not popular. - Avoid using general and vague words . So words should be direct and concise . - Important numbers are found in headlines . - Sometimes , a headline can be followed by a smaller secondary headline which gives a bit more information or subhead . - A period should never end a headline. - Question marks , if relevant , can end a headline
The colon is used instead of said . The semicolon is used for separating two thoughts of equal weight . - Quotation marks are used for direct quotes . - Do not use proper names in headlines unless the names are well-known . - Sometimes , headlines are written in an indirect way so you have to be careful while translation to give the accurate meanings . - The verb + ing means a current event . Ex : Facebook having new look . - While writing in Arabic , start the headlines with nouns not verbs . This is to emphasize the meanings .
Abbreviations EU: European Union NATO: North Atlantic Treaty Organization ( ) FBI: Federal Bureau of Investigation FAO: Food and Agriculture Organization GCC: Gulf Co-operation Council ME: Middle East AL: Arab League
UN: United Nations PC: Personal Computer IT: Information Technology AEC: Atomic Energy Commission CIA: Central Intelligence Agency ) IMF: International Monetary Fund UNESCO: The United Nations Educational, Scientific and Cultural Organization :
UNICEF: United Nations Children's Fund WHO: World Health Organization : FAO:Food and Agriculture Organization of the United Nation UNRWA the United Nations Relief and Works Agency (
OAPEC: Organization of Arab Petroleum Exporting Countries OPEC: Organization of Petroleum Exporting Countries PLO : Palestinian Liberation Organization WTO: World Trade Organization
News Agencies ) ( : SPA: Saudi Press Agency ) : ( Associated Press . . . (DPA) ( : : Deutsche Presse Agentur) ( Agence France-Presse ) AFP . ) ( Reuters .
Rewrite each of the following sentences as proper headlines; then translate your sentences. 1. Headline: Translation: . Six people were injured in a road accident. 2. Wisconsin. Headline: . Translation: . A police officer shoots and kills a black teen in
3. Headline: Translation: . A man killed seven people and himself in Seoul. 4. Headline: Translation: . A kid is suspended from school for a haircut.
5. garbage crisis Headline: Translation: . Lebanese protesters stormed the ministry over the 6. from hospital Headline: Translation: . A total of 232 Aramco injured have been discharged
7. injured over 200 Headline: Translation: . Fire at Alkhobar complex killed eleven people and 8. Headline: Translation: . The Guatemalan President rejected calls to resign
9. they fled Headline: Translation: . The drowned Syrian boys were buried in hometown 10. hours lost at the sea Headline: Translation: . Greek vacationers rescued a Syrian man after 13
