Effective Hotel Management Strategies for Success

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Table Contents Definition Introduction Importance of Hotel Management Operations of Hotel Management Mistakes to Avoid in Hotel Management System Conclusion 2

Definition Hotel management is really about successfully overseeing every operation of the business to ensure consistent growth and development. 3

Introduction A field of business and a study that tends itself to the operational aspects of a hotel as well as a wide range of affiliated topics such as: Accounting, administration, finance, information systems, human resource management. In no way should any of these aspects be treated as set and forget . Hotel management is about constantly evaluating performance isin every facet of the business and making necessary adjustments. 4

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Importance of Hotel Management The purpose of managing a hotel is to successfully establish a constant flow of travellers and guests to your property throughout the year, while also showcasing the wide variety of services and products. Through marketing strategies, you re able to highlight how it benefits visiting guests and with innovative business strategies, you re able to drive quality leads. 6

Importance of Hotel Management Ultimately effective hotel management will not only ensure your hotel stays in business, but is able to profit and grow over time. Think of the hotel as an ecosystem that will get healthier the better you manage it. As your hotel becomes more successful you can upgrade and charge higher rates, pay staff higher wages, and create an experience that guests want to come back for. 7

Operations of Hotel Management The day-to-day operations of a hotel are pretty widespread and on any given day, you could be looking at a range of areas. A core aspect of hotel management includes managing your room inventory and reaching desired occupancy rates; however, you could also be ensuring that everything is in order for your guests or organising staff and cleaning schedules. 8

Operations of Hotel Management Inventory and revenue in hotel operations management Effective inventory management for hotels involves both the creation and management of demand, as well as maximising returns. The investment behind a hotel is tied to room inventory and the returns can only be gained from selling those rooms optimally. 9

Operations of Hotel Management Pricing By knowing how much and when to drive prices up during high peak periods and lowering prices to ensure rooms are rented during low peak periods, hotels can maximise their return. 10

Operations of Hotel Management Distribution Hotels generally advertise their rooms through multiple channels to optimise reach and promote sales, such as online travel agencies. 11

Operations of Hotel Management Market segmentation Being aware of your market and the variable preferences, demands and affordability of different demographics are paramount to understanding how to price and distribute your room sales across the various channels. 12

Operations of Hotel Management Packages, promotions and extras Packages are any rate that pairs the accommodation with an add-on; it could be free breakfast, free parking, a ticket to a local event/attraction or even an airline ticket. It s important to make sure your packages offer a unique experience. 13

Operations of Hotel Management Events and tours Selling tickets to local events, tours or offering car rental is a good point-of-sale opportunity to increase your revenue per customer, as well as providing better guest experience satisfaction. 14

Operations of Hotel Management Sell your hotel products If you offer your guests the chance to buy full size products of your complimentary amenities, such as shampoo, conditioners and soap bars or even bathrobes and beach towels, art pieces, linen and so on, it can drive extra revenue into your hotel. 15

Operations of Hotel Management Referrals and return business If your guests give you positive feedback on completion of their stay, encourage them to share their experience with family and friends, online review sites and on social media to drive more bookings and brand awareness. 16

Operations of Hotel Management Accommodate flexible travellers Some travellers don t have a set itinerary or try to keep some flexibility with their schedule; take this opportunity by offering guests a discount for an additional night s stay to encourage them to stay longer, helping raise your occupancy and incremental revenue 17

Mistakes to Avoid in Hotel Management System Failing to provide basic contact information A beautiful looking website with a fancy design and stunning features means nothing to the customer if they can t find your contact details easily, such as an address or phone number on the homepage. 18

Mistakes to Avoid in Hotel Management System Website scarecrows autoplay videos and music Many people book holidays between the hours of 9am 5pm i.e work hours. The last thing they need is for their computer to start blasting commercials or music around the office. 19

Mistakes to Avoid in Hotel Management System Poor use of social media It s great to use social media as a marketing avenue but it s important you use it in the right way. You want to ensure you use the platforms as another path to direct traffic your website and booking pages, not away from them. 20

Mistakes to Avoid in Hotel Management System Downloads for simple information No one enjoys having to download a PDF to their phone or computer and it just leads to poor user experience. If a traveller wants to view the menu of your hotel restaurant for example, they should be able to do it on your website. 21

Conclusion Traditionally, a hotel property management system was defined as a system that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/checkout, room assignment, managing room rates, and billing. 23

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