Effective In-Person Campaigning Strategies and Tools Explained

An Introduction To In-Person Campaigning

Welcome! In this workshop we will be covering Campaigning In-Person Campaign Tools Campaign Management Tools

Campaigning

Campaigning Campaigning is an organised effort to achieve a particular objective. There are three types of campaigns Awareness Campaigns Change Campaigns Candidate Campaigns

Campaigning Although there is no one single right way to campaign, there are threegolden rules in CandidateCampaigns Campaigning = Votes A range of different campaign tools should be used during a Candidate Campaign. A campaign management tool should be used to develop and deliver a Candidate Campaign.

In-Person Campaign Tools

Campaign Tools A Campaign Tool is any tool or technique that is used during a campaign to induce another person to learn something new or undertake an action that they were not originally planning to do. Common in-person campaign tools used by candidate campaigns in Students Association/ Union elections include Badges Banners Business Cards Campaign Team Canvasing Fancy Dress Face Paints Leaflets Props Posters Performances Sandwich Boards Signs Stalls T-Shirts

Campaign Tools Canvasing Canvasing, the act of approaching and engaging voters in conversation, tends to be the most effective in-person campaign tool for Candidate Campaigns. The three canvasing activities typically undertaken by candidate campaignsin Students Association/ Union elections are Class Visits Door Knocking Walkabouts

Campaign Tools Canvasing There are three things you need to think about when planning any canvasing activity What materials do you need to help attract and maintain attention. Where would be the best place(s) for maximum impact. When would be the best time(s) for maximum impact.

Campaign Tools Canvasing There are four types of voter that you will encounter when out canvasing The interested & decided The interested & undecided The uninterested & decided The uninterested & undecided

Campaign Tools Canvasing: Door Knocking When undertaking door knocking try to remember the following top three Stepology Tips Ask permission to interrupt. Don t be pushy. Don t do all the talking. A conversation requires participants to take turns in talking and listening. Try to keep the conversation relevant to the person(s) you re talking to. Avoid making it all about you.

Campaign Tools Campaign Teams Although it is more than achievable to develop and deliver a Candidate Campaign on your own, having a Campaign Team can significantly increase the number of activities that your campaign can develop and deliver. A Campaign Team member is any individual who is actively campaigning on your behalf. You should only ever include in your Campaign Team current UHI students that you trust and can depend on.

Campaign Tools Campaign Teams You won t get any real benefit from having a Campaign Team if you have all your Campaign Team members doing the exact same activity, at the same place, at the same time. In order to get the most out of having a Campaign Team you need to ensure every Campaign Team member is Aware of the content of your manifesto. Given a specific tasks to undertake that are within their abilities. Aware of the Election Rules.

Campaign Management Tools

Management Tools A Campaign Management Tool is any tool or technique that is used to coordinate the development and delivery of a campaign. The most common campaign management tools used by candidate campaigns in Students Association/ Union elections are the Action Planner, the Gantt Planner, and the Calendar Planner.

In-Person Campaigning If you have any questions or queries about the election rules for in-person campaigning please get in touch with the Deputy Returning Officer via elections.hisa@hisa.ac.uk. You can find a copy of the slides and the resources for this workshop online at https://hisa.uhi.ac.uk/candidateresources/