Effective Language Use for Public Speaking Success
Discover the importance of language in communication, from its definition to connotative vs. denotative meanings, and explore how advertisers strategically select words to influence perception. Learn about standards and techniques for enhancing credibility and appropriateness, along with valuable tips for effective public speaking.
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Presentation Transcript
Chapter 11 Language
What Language Is and Does ? Language is any formal system of gestures, signs, sounds, and symbols used or conceived as a means of communicating thought, either through written, enacted, or spoken means ? The study of language is controversial
What Language Is and Does ? Connotative vs. Denotative Meaning ? Language is abstract ? Words change meaning over time, or more specifically, the meaning we attached to them changes
What Language Is and Does ? Can you think of how advertisers choose words in a way that is meant to affect your thinking and see an object in different ways?
Standards for Language in Public ? Good communicators strive for clarity ? How do we achieve clarity? ? Concreteness is clarity ? Literal vs. Figurative Language ? Similes and Metaphors ? Cliches
Standards for Language in Public ? Language achieves effectiveness by communicating the right message to the audience. Clarity contributes to effectiveness, but there are some other aspects of effectiveness. ? Jargon ? Slang ? Vocabulary ? Profanity
Standards for Language in Public ? Language should enhance your credibility ? Rhetorical Techniques Assonance Alliteration Antithesis Parallelism Anaphora Hyperbole Irony ? ? ? ? ? ? ?
Standards for Language in Public ? Language must be appropriate ? Gender Inclusive Language ? Ethnic Identity ? Disability ? Language in a speech should be appropriate to the speaker and the speaker s background and personality, to the context, to the audience, and to the topic.
Using Effective Language in Public Speaking ? Here are some applications and suggestions to help you grow as a public speaker: Get in the habit of using stipulated definitions with concrete examples ? Develop specific language ? Personalize your language ? Develop your vocabulary, but don t show it off ?
