Effective Layouts and Fonts for a Professional Presentation

Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) Title of your presentation Here e. g. the author s name ESO flag row used on cover slide and final slide. Please insert title in the footer Name, Date and Occasion in Italics 1

Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) This is a chapter title Arial 40pt, bold 2

Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) This is a section title Arial 40pt, bold 3

Font hierarchy content slides Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) Arial 30 pt bold, ESO blue: top headline h1 Arial 24 pt bold, ESO blue: secondary headline h2 Arial 24 pt bold: only for emphasize on top of images Arial 18 pt bold: for 3rd level headlines or to stress something Arial 18 pt regular: for body text Arial 15 pt regular: for smaller text when you lack the space Arial 12 pt regular: for descriptive text alongside images here it gets difficult to read from afar, so don t use this for crucial information Arial 12 pt italic: for image captions Georgia 24 pt italic, ESO orange: This could be a quote! Please insert title in the footer Name, Date and Occasion in Italics 4

Slide layouts What a selection! This is a subhead for an emotional addition to the headline Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) There is a variety of different layout arrangements available. This is the naming convention: Columns: 1T: One text column, or respectively 2T, 3T, 1I: One image, or respectively 2I, 3I, 1ST: with yellow subhead and one text column Backgrounds: WB white background, BB blue background, IB image background CL: Creative Layouts Additional layouts for: cover, titles (chapter/section), quotes, thank you, contact details, Please insert title in the footer Name, Date and Occasion in Italics 5

Headline h1 or secondary headline h2 Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) This is a 2-column layout. Please use this if you have a lot of running text. It is easier to read shorter lines. You can use bold to emphasize passages. Please try not to overload your slides with content. If possible, simply use more slides. Paragraphs have an automatic offset. If you don t like that please use shift + enter for a line break. Generally, you should use left-aligned text for best readability. Please make sure to leave some safe space between your content and the footer: Please insert title in the footer Name, Date and Occasion in Italics 6

Bullet lists and pre-defined styles Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) If you would like to create lists, please make sure to use the increase/decrease list level buttons and not the buttons for bullet lists. This is a list element Top hierarchy with blue dots Secondary with yellow dots increase/decrease list level Bullets may also go over more than one line, this is absolutely fine. Why? Layout slides with images do not offer bullet lists Powerpoint does not allow us to specifically define list styles. In order to access our pre- defined styles you need to use these buttons. Otherwise you d have to create your bullet style by hand. Please insert title in the footer Name, Date and Occasion in Italics 7

Footer and Data Classification Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) To access the menu, go to Insert > Header & Footer Here you can define: Footer Insert your presentation specs Optional: Switch Name, Date, Occasion to italics this has to be done on every slide! Data Classification Adjust to what applies, delete the rest Click Apply to all Please insert title in the footer Name, Date and Occasion in Italics 8

Footer and Data Classification Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) Slide layouts with image background do not include a footer for visual reasons. The same goes for chapter and section titles. Data Classification and slide numbers are required on every slide. This is why they will stay on. Should you require a footer on every single slide, please use only slide layouts with footer. If you really require a footer on top of an image, copy and paste footer and dividing line from another slide and switch the colour to white (or copy from a blue background slide). Please insert title in the footer Name, Date and Occasion in Italics 9

Slide for factual content or summaries Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) The blue background creates a visual break to the rest of your presentation. Use this to emphasize things. Please insert title in the footer Name, Date and Occasion in Italics 10

For experts Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) Switch on the grid: ESO Colours & Shades In the top bar menu go to View and check the Guides checkbox. Arrange your elements along the grid. Safe space should remain two grid widths to each side. Headlines are aligned with the ESO logo You can create your own infographics by either using our dedicated 1_ST+WB UNI template powerpoints or by using Powerpoint s built in features and add the ESO colour palette to them. Please insert title in the footer Name, Date and Occasion in Italics 11

Example of a ppt chart Using the layout slide 1_ST+WB UNI Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) Chart title Bullet 4 Bullet 3 Bullet 2 Bullet 1 0 1 2 3 4 5 6 Set 3 Set 2 Set 1 Please insert title in the footer Name, Date and Occasion in Italics 12

Image slides Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) This is to highlight one specific image and include a longer text. To exchange an image: Right click on the image, select change image Add an image caption here. It may be right-aligned if caption is too short Please insert title in the footer Name, Date and Occasion in Italics 13

Options for more images Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) There are various slide layouts available for more images next to each other Lorem ipsum dolor sit amet, Don t let the magenta background of the template disturb you. Just click on the icon and add an image. consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Please insert title in the footer Name, Date and Occasion in Italics 14

Image comparison Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) You could use this layout to compare two images or enlarge a section of the main image. 15

Add headline or remove this box Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) If you d like to use full image backgrounds: Right click on the magenta area, select format background and add an image. For short sentences or statements: use Arial bold to make the text more visible. 16

Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) If you can t access the place image icon you might need to drag the upper border of the text box down a little. Sorry, Powerpoint. Text in all boxes should begin at the same height. For this layout, please avoid huge amount of text in these boxes. If you can t help it please use 15 pt and adjust the font size in the other boxes accordingly. Please insert title in the footer Name, Date and Occasion in Italics 17

Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) There are layout variants for full background images with 1, 2, 3, 4, and 6 images. You can place these text boxes differently depending on the motive of your background image. 18

Comparison Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) We re offering a lot of different layout variations. Feel free to play with them or to neglect them. 19

Gallery Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) 20

Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) This is a layout for a long quote. Quotes generally are a good tool to break the monotonous flow of a presentation. It should not exceed 5 lines of text. Galileo Galilei Renaissance Genius Please insert title in the footer Name, Date and Occasion in Italics 21

Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) For punchy one-liners better use this layout! Galileo Galilei Astronomer and Polymath Please insert title in the footer Name, Date and Occasion in Italics 22

Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) Quote with an image background. Lorem ipsum dolor sit amet, consectetuer adipi scing elit. 23

Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) Connect with ESO Please insert title in the footer Name, Date and Occasion in Italics 24

Data Classification: ESO CONFIDENTIAL/INTERNAL/PUBLIC, ESO-XXXXXX v.X (doc nr, version) Thank you! Here your name @ESOAstronomy and your contact details Final slides include our flag row @esoastronomy @ESO european-southern-observatory @ESOobservatory Please insert title in the footer Name, Date and Occasion in Italics 25