Effective Lead Generation Strategies and Marketing Insights

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Discover the most effective lead generation strategies across industries and gain insights into top sales and marketing priorities, budget allocation, and the difference between referrals and leads. Learn more about BNI networking opportunities and what's next in the application process.

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Uploaded on Mar 18, 2025 | 0 Views

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WELCOME Visitor Orientation

TOP SALES & MARKETING PRIORITIES IMPROVE 1. Lead Generation 2. Close Ratio 3. Customer Retention 4. Brand Awareness 5. Upselling 6. Audience Engagement Source: Information Technology Service Marketing Association (ITSMA)

WHAT LEAD GENERATION STRATEGIES ARE MOST EFFECTIVE? MOST EFFECTIVE LEAD GEN STRATEGIES (all industries) Referrals Digital Advertising Social Media Email Marketing SEO Paid Social Online Directories Classifieds Display Ads Tradeshow/Conferences Door-to-Door Webinars/Podcast Sponsorships Telemarketing PPC Video Marketing Source: Information Technology Service Marketing Association (ITSMA)

SALES & MARKETING BUDGET ALLOCATION BUDGET ALLOCATION(all industries) Online Ads Website Digital Ads Tradeshow/Conferences Sponsorships Public Relations (PR) IT Support / Development Market Research Content Marketing Data Analytics Telemarketing Marketing Technology SEO Source: Information Technology Service Marketing Association (ITSMA)