Effective Marketing Preparation Strategies for Liferay Campaigns
Enhance your Liferay marketing strategy with detailed timeline planning, audit status updates, master data checks, office verification, and image optimization. Stay ahead of May 17 deadline with essential tasks outlined for successful campaign execution.
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LIFERAY MARKETING PREPARATION 4 April 2019 Alison Crowe / Abby Reyes
OVERALL TIMELINE FOR MARKETING PREPARATION PROPOSED DATES January February (Feb 18 Mar 8) March/April (Mar 11+) (Jan 9 Feb 15) Liferay familiarisation Masterdata confirmation - Specialism / Sub- specialism / Office cross-check / eshot images / industries Assets User management Country rollout order agreed Full website audit 2
AUDIT STATUS AS OF 04.04.19 UPDATED ON THE CALL Region Country Contact Status Notes Americas CA, US Kelsey Butler Complete Complete LATAM Carolina (Chile / Colombia) Helena (Brazil / Mexico) Complete Complete HTS Global Laura Webster Complete Available on Excel on Sharepoint, to be continually updated. UK&I UK, IE Thea Watson Complete Audit complete. Awaiting final business approval. TW/CY final review. EMEA ALL Marie Malzieu Underway 11/12 complete. Portugal outstanding. 3
MASTERDATA CHECK Specialisms and sub-specialism check Go into the website Specialism pages and check the list of specialisms and sub- specialisms is correct. If there are changes to be made you will need to make sure these are made ahead of May 17. Offices check Diagram on the next slide. Check in the Spec CV page that the mapping is correct between specialisms and offices. If there are any changes to be made you will need to make sure these are made ahead of May 17. General If there are new specialisms, offices, etc. during the masterdata freeze these can be changed. These will need to be raised as change control items. The IT team will request some Marketing pre-requisites. This request is due at the end of this week. 4
OFFICES CHECK 1 2 Account select your country Click search http://hrmnxpd1175.sguk.hays.loc:7890/cs/ Click Search -> Office UK & Cerow 5
OFFICES CHECK 4 3 Click on Office Specialism Select Office and Hays Specialism Select country, office and ensure all relevent specialisms are listed 5 Offices appear 6
IMAGES AND RE-DIRECTS Images and graphics All images and graphics will need to uploaded as new onto Liferay. This is a good opportunity to optimise the images so that they are as compressed as possible, (without becoming pixelated). This will enable faster speed of page download and better SEO. Re-directs A list of re-directs will need to be created and provided to the development team for pages that will not be re-created within Liferay (ever). It might be necessary to create a holding page on Liferay for the re-directs to go to, and users will be able to continue their journey within the website from this page. Proposal is to have a generic URL for this page, e.g. www.hays.ie/hello Graphic to be created to go on this page 7
COUNTRY ROLLOUT CUTOVER PLAN - PROPOSAL FOR UK&I, EMEA, AMERICAS, HTS Awaiting review by the IT team. HTS discussion also taking place this week. 8
LIFERAY MARKETING ENGAGEMENT SESSIONS Daily contribution meetings Daily contribution meetings have now finished. Final session this week with Marketing Category admin users. Daily huddles still taking place. Marketing training AC coordinating marketing training plan with Marketing Category admin users Focus on this w/c 1 April Internal comms Action to think about MD comms Wider meetings Microsites meeting to be scheduled. Marketing pre-requisites Marketing pre-requisites request due end of this week. 9
REMAINING FUNCTIONALITY PRIORITIES AND OUTSTANDING ISSUES Feature Status Specialism pages Browse by expertise not working Main region block Bullet points not working on Specialism pages SFMC forms Creation of forms using Liferay (out-of-the-box). SFMC forms working in live environment; also needs to work in dev Blog formatting Images not rendering correctly Mobile responsive pages Left-hand column collapse/disappear specified to be included in contribution guide Salary barometer UK and CA templates available for launch Search for jobs portlet Needs to work on all pages Navigation Sub-navigation not showing on candidate and client pages iframes Needs to work on dev for Marketing to test Candidate search Mobile responsive designs to be developed will be available before go-live 10
CROSS-CHECK THE BELOW MUST-HAVE FUNCTIONALITY TO ENSURE AVAILABLE AND CAN BE SIGNED-OFF List page (as used for the Featured employers, but also needed for Press Releases) Site search results Error pages Scheduled maintenance splash page Website down page (if different to the above) Candidate search including results, candidate profile, request candidate information CTA, search candidates portlet (All identified as being in scope but development to follow) Embed video player needs iframe functionality Click to call consultant Hero box headline to expand to cater for longer words in some languages CTA buttons to expand flexibility to cater for longer words in some languages Configuration to be able to choose to show or not show the number of jobs/candidates available Zendesk chat Hotjar polls Scheduling of content to go-live / auto-expiry of content at the set date and time Accessibility levels Browser and device support GTM code Any new URL structures we need to know about beyond the one for blogs? 11
