Effective Marketing Strategies for Business Success
Discover essential insights on marketing fundamentals, including the hardest aspects of business, pricing strategies, product value statements, promotion tactics, competition analysis, market sizing, and more. Gain valuable knowledge to enhance your marketing efforts and drive business growth efficiently.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
Marketing 101 ED FRANKLIN
Marketing 101 The hardest part of business is making a sale. Not: Creating new product Customer support Keeping employees happy Obtaining financing Etc.
Marketing 101 Price Product Promotion Place
Marketing 101 Price Creating Value Customer needs Costs of Alternatives Strategy First to market Late to market, need market share Cash cows
Marketing 101 Product Value Statement Uniqueness Quantification of benefits Favorable social trends
Marketing 101 Promotion Sales Channels Spread the word Press Releases Free advertising (articles, events) Google search Word of mouth/social media Solid agreed upon messaging, short and long On message Paid Advertising
Marketing 101 Place Direct, Indirect Margins, costs Support
Marketing 101 Competition Reactions from existing Threats from above, below, side Their weakness (size, inattentiveness) Education if new Ignorance and apathy
Marketing 101 Sizing Markets What is segment? Who is interested? (Total Available Market) How many can I get? (Market Share) How big will market get? (Market Growth) What are alternatives, will they grow? (Market Inhibitors) Something is better than nothing
Marketing 101 Your product Value statement Favorable social trends Competition
